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The Perfect Meal for Women: Chocolate Covered Blogs »
Posted on May 9th, 2008 by Justin Seibert in Business Blogging | 4 Comments

This cracked me up when I received notice of it in my inbox this morning (courtesy of mediapost) and I’m not sure why.

According to a new survey, the fairer sex really likes blogging:

  • 53% of online women across age groups read blogs
  • 37% comment
  • 28% write posts

And when I say “likes”, I mean, really, really with a big red cherry on top:
Continue reading →

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Blog Your Way to a Footloose and Fancy-Free Flashdance »
Posted on February 25th, 2008 by Paul Woodhouse in Business Blogging | 4 Comments

I’ve no idea what my dearly beloved’s blood alcohol level needs to reach before she hits social critical mass, but she always manages to reach it.

Never in our illustrious history of being together have we ever been to a bar and she not turn into the evening’s social conduit. She’s not one of those types who’s embarrassing, just super social. The only problem is that she always manages to pick on those whose madness borders on the clinical.

Saturday night saw us in Columbus and visiting some biker bar sans bikers. The band were some hideous 80’s throwbacks - not only tune-wise, but also style-wise.

Think Kenny Loggins. Think Emilio Estevez in The Breakfast Club. Think Kevin Bacon in Footloose. Continue reading →

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Steering Clear of Clueless Cliches and Bizarre Buzzwords »
Posted on August 21st, 2007 by Paul Woodhouse in Business Blogging, Online Marketing, SEO | Leave A Comment

It intrigues my why we use cliches. The most preposterous cliché users tend to be sportsmen, politicians, and business types of every persuasion. It’s a way for us to cover up what we mean or talk about things about which we have little idea.

Every day you’ll hear nonsense from sales people about why you should jump all over something there and then. Would you be prepared to purchase a product or service from somebody who perceived themselves to be a leading provider of paradigm shifting win-win situations? And always laugh in the face of some idiotic higher-up who tries to motivate via the power of cliché. Have you ever wondered where the extra 10% comes from when you’re giving 110%?

Don’t get me wrong; I’ve been known to use the odd cliché in my time and I’ve felt the need for a cold shower and a scrubbing brush afterwards such was my shame.

Continue reading →

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Hey Big Spender! »
Posted on August 1st, 2007 by Paul Woodhouse in Online Advertising, PPC, Paid Search, Search Engines | Leave A Comment

I have a buddy back in Blighty who is married to the daughter of the former chief clerk of our local council. Now the chief clerk of the council holds all the purse strings when it comes to whys and what for’s of local public spending. For example, they get to decide who gets to do the work once a project is decided upon. Whether these are ongoing concerns such as parks, pavements and other related civic expenditure or one-offs they tend to give the nod.

You may recall a certain Mrs. Thatcher during the eighties - I know I do. Well under her leadership, we in Britain were given the opportunity to become more acquainted with the concept of public/private partnership. In a nutshell, everything that could be deregulated and decentralized was and opened up to competitive tender. Continue reading →

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Could You Sleep Without Google? »
Posted on July 8th, 2007 by Paul Woodhouse in E-commerce, PPC, Search Engines | Leave A Comment

Would somebody be so kind to inform me as to whether one is not only over the hill but quickly hurtling down the other side of it if the highlight of one’s weekend is purchasing a new bed? At what point in your life does this kind of thing become so frighteningly prominent? When does the idea of falling asleep on a Saturday night become the most interesting aspect of Saturday night?

I’d love to tell you I’m looking particularly gorgeous this Monday morning due to a weekend of uninterrupted beauty sleep on a brand spanking new mattress, but I’d be lying. Firstly, it’d take considerably longer than a weekend to put my pudgy face right. I’ve also had the mother of all toothaches – one of those blighters that doesn’t care how much it costs to rectify it - all weekend, which has hardly afforded me a wink.

I know, cry me a river. But, you’ll be pleased to know that my considerably better half has had a log of a time. Continue reading →

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Blogging: Disciplined Intuition »
Posted on July 1st, 2007 by Paul Woodhouse in Business Blogging | Leave A Comment

There’s no denying that blogging can be be slightly difficult. Not difficult in the sense of finger-numbing, mind-numbing or soul-destroying hard work - just in the sense that trying to throw out your better than average guff on a regular basis can be a bit of a struggle after the initial buzz has worn off.

It’s a question of the need to post vs what to post quantity vs quality conundrum.

Perhaps you have the very best of intentions to post something every day at 9.50 AM just before break and you might achieve it for the first few months as you have a million and one ideas to spark posts which will titillate and invigorate your reader. And it’s definitely reader singular or readers in single figures at the get-go.

Continue reading →

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From Irate to Loyal Supporter »
Posted on June 28th, 2007 by Justin Seibert in Business Blogging, Online Marketing | Leave A Comment

Father’s Day came around whenever it was. I have trouble keeping it straight without a calendar because it’s not accompanied with as much fanfare as Mother’s Day.

I was greeted in the morning with a card from my wife and kids (they just scribbled with a pen
and I think my wife had to help my 10-month-old do even that). She told me that my present was on its way: a flex pack of 8 tickets to the Washington Wild Things.

Better than the big piece of chicken.

Continue reading →

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Online Marketing: Innovations That Work Conference »
Posted on June 27th, 2007 by Paul Woodhouse in Business Blogging, DOM News, E-commerce, Email Marketing, Internet, Local News, Local Search, Online Advertising, Online Marketing, PPC, Paid Search, SEM, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment

We’re currently in the process of organizing the Online Marketing: Innovations That Work Conference that’s taking place on August 16,

Continue reading →

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Paul Woodhouse Joins Direct Online Marketing »
Posted on June 24th, 2007 by Justin Seibert in Business Blogging, DOM News | Leave A Comment

Alright, drum roll.

I am very pleased to announce that Paul Woodhouse has joined us. Paul’s first post will follow shortly, but being a modest bloke (that means he’s from England), I wanted to give you a little background information. Continue reading →

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The Iceman Cometh to my Municipal Water Pipes »
Posted on February 25th, 2007 by Justin Seibert in Web Development | Leave A Comment

You know what I like? Running water. Turns out I’m a big fan. Oh sure, I never had a poster of the Department of Water & Power hanging next to Mario Lemieux on my wall, but maybe I would now if my wife let me decorate anything in our house. She told me I could have one room, but I hardly thing a converted garage without heat or access from inside the house counts. At least my Al Bundy Polk High cut-out can hang out there.

During the most recent big freeze, a pipe burst in my water district, cutting off water flow for over 24 hours. Not knowing what caused the problem originally, I went over to a neighbor’s house to see if she had water. She said no, so I went back home and called the Ohio County Water Overlords or whatever they’re officially called. Continue reading →

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