Why Remnant Banner Advertising? Because of Free Brand Exposure
In a massive understatement, I can be pretty hard-headed. Sometimes I need to get smacked in the head hard a few times to get the message…perhaps with a 2×4 by a true American hero. Yesterday, a partner invited me to speak with one of his clients who was concerned he [...]
Are Online Banners Considered Paid Search?
Just a quick update today from the From the Analytics Files, where someone asked, “Are online banners considered paid search?” It’s an interesting question and if someone is googling that question, others are probably wondering the same thing. The quick answer is “not really,” but if you’re interested in a [...]
Lightning Fast: Reason #68 Why We Love PPC
Yesterday we received a pretty fun call from one of our clients who is the market leader in their field. Not involving an uncommon situation, but definitely providing a nice break to the day that got our paid search team amped. A pretty huge corporation ate up a quasi-competitor. They [...]
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