How Google Instant Affects Paid Search
As we mentioned previously, on September 8, 2010, Google launched Google Instant, a search enhancement that shows results as you type. Since then much has been speculated about its effect on paid search. A study conducted by Marin Software was published last month, with some interesting results. Primarily three changes [...]
Prepping for Yahoo! Microsoft Wonder Twins Search Alliance
As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears. We may never have another chance to watch the Search Engine Rap Battle again. But the real [...]

