How Customers Tend to be More Right if They’re Ex-Cops »
Posted on May 6th, 2009 by Paul Woodhouse in SEO | 2 Comments
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens.
It’s also fairly rare to find a client who has a budget, but gives you free reign to do as you see fit to generate the end result. Granted, this increases the more you prove yourself over an extended period, but it’s still quite infrequent.
The other evening I shared a pint with an unhappy CEO currently with an SEM company contracted to perform SEO duties for his ecommerce site. This CEO had more than your average sprinkling of SEO nous, but didn’t consider himself an expert by any means. There’s always the potential for the rutting of the alpha male SEO stag when you have clients with SEO knowledge (a little of it being a dangerous thing and all that).
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TAGS:
ecommerce,
keywords,
SEM,
SEO
Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, Web Credibility | 3 Comments
I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.
“I don’t trust buying over the internet.”
Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational – it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!
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TAGS:
$100 oil per barrel,
ad copy,
coal to liquid,
ecommerce,
overcoming consumer distrust,
PPC,
wii
