Eric Ward: Good Guy; Justin Seibert: Giant Jag-Off »
Posted on March 4th, 2008 by Justin Seibert in Business Blogging, Link Building, SEO, Search Engine Reputation Management, Web Credibility | 5 Comments

Mmmm - my size 10 Johnston & Murphy tastes pretty good. Maybe that’s why I try to cram it in there so often. I went almost 2 years without causing a stir and now I can’t go 2 posts without doing something stupid. If I didn’t mind coming off like a meathead, I could probably be a pretty good link baiter.

Yesterday I posted an interview with David Temple about paid search certification and SEO training. In case you don’t want to click back or try to split screen two browser windows, I offered: Continue reading →

TAGS: Eric Ward, justin seibert, Link Building, Search Engine Reputation Management

Search Engine Marketing Certification: Paid Search & SEO »
Posted on March 3rd, 2008 by Justin Seibert in PPC, Paid Search, SEM, SEO, Web Credibility | 6 Comments

As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk.

One was a young woman in school down in Georgia who had studied internet marketing in school and played around with it on the side. She asked where she could get training on learning more while she awaited graduation.

I threw out a few places, giving costs and my 2 cents. After all, I’ve had my search marketing training and certifications over the years and design the training our employees get. But what a perfect opportunity to ask an expert in the arena.

Continue reading →

TAGS: David Temple, Eric Ward, neo@ogilvy, paid search certification, search engine optimization training, SEM, SEMScholar