How to Protect Your Online Reputation – Ohio State University
As mentioned previously, on Saturday I presented “How to Protect Your Online Reputation” at THE Ohio State University’s Digital Media in a Social World. They’re sending over the raw footage that we’ll be chopping up. In the meantime, if you have 45 minutes or just want to skip through to [...]
What’s Next for Google Places? Reputation Management And…
…putting local SEOs out of business. But that really only concerns us and companies like mine, so I assume that’s boring to read for you, so we’ll skip it. Besides, that’s not really news. We’ve seen this coming for awhile and they even made their AdWords login page more enticing [...]
LinkedIn Groups Get Jobbed
I feel bad that we don’t talk about LinkedIn that much here on Found. It really can be pretty valuable and for some traditional / formal companies, it’s the only major social media network they use or would even consider. We often say that social media isn’t right for all [...]
Facebook #Winning?
There’s Charlie Sheen crazy then there’s Facebook owns your interwebs crazy. “Rhymes with winning? That would be us. Sorry, man, didn’t make the rules.” However, Stephen Haines (above), commercial director of Facebook’s U.K. operation, has said: “A day might be coming when the power of Facebook means that major companies [...]
How to Set Up Goals in Google Analytics (with Screenshots)
From the basic, but important (and if you haven’t done it already, urgent) file, we thought it would be good to walk you through how to set up goals in Google Analytics. If you’re pretty good with measuring your Web traffic already, certainly you’ve already done this. But for everyone [...]
How Social Signals Influences SEO in Google & Bing
Danny Sullivan has done a splendid summing up of the effect of Twitter and Facebook on your average search engine rankings. He even managed to snag the following interview with both Google and Bing about it all: 1) If an article is retweeted or referenced much in Twitter, do you [...]
Watching Hockey, Figuring out the Apple TV
Direct Online Marketing™ Halloween Costume Contest winner Cigar Guy sends in this pic letting us know his Apple TV arrived A-OK. Justin SeibertJustin Seibert is the President of Direct Online Marketing. He regularly speaks on search engine marketing, social media optimization, and online reputation management. Follow him on twitter. Why [...]
The 7 Greatest Fears of Non-Profits about Social Media
I’m giving a social media presentation to a group of non-profits tomorrow. Per my standard procedure for speaking engagements whenever possible, we sent out a survey ahead of time to learn more about the attendees so we could better tailor the discussion. Question 8: “What is your biggest fear / [...]
Google AdWords Certified Partner: Changes to PPC Certification
Seems you can’t stop Google from making major announcements this month. From changes to Google local business listings (now Places pages) to seemingly the entire company dropping facebook – you know because Google’s so concerned with privacy, it’s been non stop. Another biggie dropped today – one we knew has [...]
My (Facebook) Kingdom for a Whopper
Great Facebook marketing campaigns are rare. And a big brand responsible for a quality social media effort is even rarer. Last week, Burger King rolled out their Whopper Sacrifice application on Facebook. The user simply had to get rid of ten friends via the application and they’d receive a free [...]
The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz
Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape. During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes [...]
Between a Rock of Love and a Hard Place.
As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.” Or lyrics to that effect. It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The [...]
Mmmm Chocolate.
You know you’re getting old when the twinges of regret far outweigh the sparks of excitement. Or, is a hankering after ‘stuff’ of a bygone era symptomatic of a mindset that no longer deserves to cut it? I suppose there’s a world of difference in learning from our past as [...]
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