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The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz »
Posted on October 17th, 2007 by Paul Woodhouse in PPC, Search Engines, Social Media | 2 Comments

Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape.

During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes alluded to something called ‘The Yahoo! Junk Boom Effect’.

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Between a Rock of Love and a Hard Place. »
Posted on October 1st, 2007 by Paul Woodhouse in Online Advertising, Online Marketing | Leave A Comment

As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.”

Or lyrics to that effect.

It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The memory of languid weekends with my feet out-stretched waiting for the back of my knees to seize up just prior to the onset of pins and needles is a distant one. Continue reading →

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Mmmm Chocolate. »
Posted on August 19th, 2007 by Paul Woodhouse in Social Media, Web Credibility | Leave A Comment

You know you’re getting old when the twinges of regret far outweigh the sparks of excitement. Or, is a hankering after ’stuff’ of a bygone era symptomatic of a mindset that no longer deserves to cut it?

I suppose there’s a world of difference in learning from our past as opposed to living in it. But, there are occasions when an idea, product or way of life from times previous still warrant discussion or were finished well before their time. Sometimes we change just for the sake of change and that might not always be the best course of action.

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Facebook Gets It - Do You? »
Posted on December 10th, 2006 by Justin Seibert in Social Media | Leave A Comment

Sorry for being short on posts last week. Lots and lots of work. There was also a little matter of being stuck in 1 regular and 2 giant traffic jams last Thursday. Apparently drivers in Pittsburgh and its surrounds had never seen snow before. “What’s this cold flaky white stuff?” “Who cares, go Stillers!” “I don’t remember there being a guardrail in the middle of this lane.”

As a connoisseur of traffic jams and the frustration they cause the human psyche, this was one of the worst. Why? When I came to the end of two of the traffic jams and started moving again, I could see no cause for the stand stills.

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