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Google AdWords Certified Partner: Changes to PPC Certification »
Posted on April 26th, 2010 by Justin Seibert in DOM News, Google Adwords, Paid Search | 3 Comments
Seems you can’t stop Google from making major announcements this month. From changes to Google local business listings (now Places pages) to seemingly the entire company dropping facebook – you know because Google’s so concerned with privacy, it’s been non stop. Another biggie dropped today – one we knew has been coming for almost a year.
Since 2004, Google has offered a PPC certification program for both individual paid search practitioners and companies called the Google Advertising Professionals program. We’ve been proud to be part of this program as a Qualified Google Advertising Company – the only such firm in West Virginia and one of the few in the Western PA (Pittsburgh) – East-Central OH (Columbus).
Today, they announced that this program has been replaced with the Google AdWords Certified Partner program. That’s why you’re seeing this new logo throughout the non-blog portion of our site now:
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TAGS: facebook, free adwords vouchers, google adwords certified partner, google adwords professional program, google privacy, pot and kettle, ppc audits, qualified google advertising company
My (Facebook) Kingdom for a Whopper »
Posted on January 15th, 2009 by Paul Woodhouse in Social Media | 2 Comments
Great Facebook marketing campaigns are rare. And a big brand responsible for a quality social media effort is even rarer.
Last week, Burger King rolled out their Whopper Sacrifice application on Facebook. The user simply had to get rid of ten friends via the application and they’d receive a free Whopper. Each friend you chose had their profile picture burnt in front of your very eyes before they were notified that they’d been part of a flame grilled sacrifice in your quest for a 1$ Whopper.
Genius.
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TAGS: burger king, facebook, social networks, whopper sacrifice
The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz »
Posted on October 17th, 2007 by Paul Woodhouse in Search Engines, Social Media | 2 Comments
Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape.
During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes alluded to something called ‘The Yahoo! Junk Boom Effect’.
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TAGS: facebook, PPC, yahoo
Between a Rock of Love and a Hard Place. »
Posted on October 1st, 2007 by Paul Woodhouse in Online Advertising, Online Marketing | Leave A Comment
As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.”
Or lyrics to that effect.
It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The memory of languid weekends with my feet out-stretched waiting for the back of my knees to seize up just prior to the onset of pins and needles is a distant one. Continue reading →
TAGS: facebook, Online Advertising, wheeling
Mmmm Chocolate. »
Posted on August 19th, 2007 by Paul Woodhouse in Social Media, Web Credibility | Leave A Comment
You know you’re getting old when the twinges of regret far outweigh the sparks of excitement. Or, is a hankering after ’stuff’ of a bygone era symptomatic of a mindset that no longer deserves to cut it?
I suppose there’s a world of difference in learning from our past as opposed to living in it. But, there are occasions when an idea, product or way of life from times previous still warrant discussion or were finished well before their time. Sometimes we change just for the sake of change and that might not always be the best course of action.
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TAGS: cadbury, facebook, wispa
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