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How to Optimize a PDF for SEO Purposes »
Posted on April 21st, 2009 by Justin Seibert in Google - SEO, SEO | 10 Comments

It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight.  Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors.  Now the two groups are peanut butter and jelly.

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Yahoo! and Google Split. Is Yahoo! Better Off? »
Posted on November 6th, 2008 by Paul Woodhouse in Google Adwords, Online Advertising, Paid Search, Yahoo Search Marketing | 3 Comments

I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.)

Yesterday saw Google and Yahoo! break up again over their Internet advertising partnership. In a nutshell, Google was to display their AdWords advertising across Yahoo!’s entire Web network with Yahoo Inc. receiving an $800 million yearly boost in revenue for the privilege.

AP has the story in full here if you want more details before obliging us by answering the poll below.

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Ever Wondered How to Become an SEO Professional? »
Posted on September 18th, 2008 by Paul Woodhouse in Google Adwords, Link Building, SEO | 5 Comments

Webmaster The person who usually maintains the content and operational status of a Web server. Most Webmasters are involved with design and development issues for new content and also with business and marketing issues, network topology design, and any other issue related to the development and maintenance of the Web server. [Definition via]

The first time I referred to myself as a Webmaster I’d been taken to the NEC in Birmingham (West Midlands, UK, not Alabama) by the brothers Butler, who I was Webmastering for, to attend a sheet metal machinery trade show. On signing up I was asked to give my role within the company, and rather than have ‘technical buffoon dragged along for the ride’ that wouldn’t read legibly on my name tag, I offered Webmaster. Matt and John found this highly amusing, and for the next twelve months they’d refer to me as ‘The Webmaster’ in a quizzical Darth Vader tone.

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On Cuil and Search Engine Reputation Management »
Posted on July 28th, 2008 by Justin Seibert in Search Engine Reputation Management, Search Engines, Web Credibility | 2 Comments

Rule #1 for true search engine reputation management:

If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with.  There’s, “hey we’re still working out the bugs – we appreciate your feedback” and then there’s cuil. It’s pronounced “werth-les.”

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There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 3 Comments

It’s happened again.

I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.

Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.

The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.

No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details – especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).

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