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Free Google AdWords Audits »
Posted on December 4th, 2009 by Justin Seibert in DOM News, Google Adwords, Microsoft adCenter, Paid Search, SEM, Search Engines, Yahoo Search Marketing | 7 Comments
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more than that out of an advertiser’s pay per click budget.
It’s pretty low key – no fees, no contract, no obligation. We’ll even sign a Non-Disclosure Agreement. Just give us access to your account and we’ll grade how well you’re doing and give you some tips on how to optimize your paid search accounts for better ROI. And hey – if it turns out you’d like to have us do some work for you, too, well that would just be peachy. 
On that note, I also wanted to point out that you can get varying levels of help on your pay per click accounts based on your needs and budgets.
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TAGS: google adwords, Microsoft adCenter, pay per click management, ppc audits, Yahoo! Search Markeeting
Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 1 Comment
 On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.
Either way, the results of the survey and the actual data from HI after the jump.
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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing
Are you a John M(a)cCain or a (P)PC Guy? »
Posted on June 12th, 2008 by Paul Woodhouse in Business Blogging, Paid Search, Political Marketing | Leave A Comment
A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered:
“Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.”
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TAGS: google adwords, john mccain, peter greenberger, PPC, presidential campaign ppc
Google Billing Problems: Phishing Scam »
Posted on April 3rd, 2008 by Justin Seibert in DOM News, Email Marketing, Slightly Off-Topic | Leave A Comment
Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year.
If you receive an email from Google that says “Account Reactivation” or “Update Your Billing Information” or anything along those lines, DO NOT CLICK ON ANY OF THE LINKS. It is a scam.
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TAGS: account reactivation, email scams, google adwords, phishing, update your billing information
The Essential Web Site Check List – Part 3 »
Posted on April 22nd, 2007 by Justin Seibert in Paid Search, SEO, Search Engines, Web Development | Leave A Comment
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck to the cause.
With mea culpa out of the way, let’s explore why you should think about Google, Yahoo! and those other search engines when you’re having your Web site developed or redeveloped. Continue reading →
TAGS: cms, google adwords, keywords, meta tegs, PPC, SEO, Web Development, yahoo
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