Google AdWords Changes: Display URLs, Negative Keyword Lists: Updated
Google’s Inside AdWords blog today announced a decision that will impact most of you reading this that have a Google AdWords account: [W]e’ve decided to update the appearance of the display URLs of all ads that appear on search results pages in the next week or so. Following the change, [...]
Google Places Rankings, Hotpot, Tags, Boost Explained by Google
Someone from Google with a camera and (very) rudimentary knowledge of using transitional cuts from close-up to far-away for style points put together to explain how Google rankings work for local search. Here in 3 1/2 minutes you can get the basics of how the big G decides how high [...]
How Social Signals Influences SEO in Google & Bing
Danny Sullivan has done a splendid summing up of the effect of Twitter and Facebook on your average search engine rankings. He even managed to snag the following interview with both Google and Bing about it all: 1) If an article is retweeted or referenced much in Twitter, do you [...]
Google with Mother
Were Google a parent I’d imagine them to be: 1. A white-flight liberal professor type. 2. Classically post-modern. 3. As emotionally warm and huggable as thawing frozen yoghurt. 4. Thinking Justin Bieber is the President of Direct Online Marketing. Picture a charmless Obama, lacking that winning smile, living in Rhode Island with a summer [...]
Free Google AdWords Audits
Just a quick housekeeping note: we wanted to announce a site we launched offering free Google AdWords audits. Good for Yahoo! Search Marketing and Microsoft adCenter, too, but AdWords seems to be the one most people are interested in since it takes about 2/3 of the market and usually more [...]
How to Optimize a PDF for SEO Purposes
It used to be that search engine optimization types viewed Adobe products the same way a vampire regarded sunlight. Thanks to some well-publicized lawsuits resulting from public displays of spontaneous combustion*, Adobe eventually changed its tune, much like Taco Bell with self-locking bathroom doors. Now the two groups are peanut [...]
Yahoo! and Google Split. Is Yahoo! Better Off?
I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.) Yesterday saw Google and Yahoo! break [...]
Healthcare Marketing Research & Survey Results
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered [...]
Ever Wondered How to Become an SEO Professional?
Webmaster The person who usually maintains the content and operational status of a Web server. Most Webmasters are involved with design and development issues for new content and also with business and marketing issues, network topology design, and any other issue related to the development and maintenance of the Web [...]
On Cuil and Search Engine Reputation Management
Rule #1 for true search engine reputation management: If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the [...]
Are you a John M(a)cCain or a (P)PC Guy?
A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered: “Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.” Paul WoodhousePaul looks after the SEO side of things here [...]
There Were Three in the Bed and the Little One Said…..
It’s happened again. I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house. Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason [...]
Google Billing Problems: Phishing Scam
Hi all. I normally don’t write about these because they happen all the time, but I’ve had a client and a colleague both email me in the last two days regarding the same issue. Consider this my public service announcement for the year. If you receive an email from Google [...]
Free Google AdWords Audit
