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Tag Archives: goto.com

Google AdWords Auction Insights Makes it Easy to Know Who’s in the Auction

 Raise your hand if you’ve ever spent hours Googling your keywords to see who else was bidding on your terms. Been there, done that! Well, unless you need to know what they’re putting in their ads (and sometimes we do), this is going to get a lot easier, my friends. Google AdWords just announced they […]

Yahoo! Search Marketing Ambassador Program Discontinued

 Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!: Dear Ambassador, As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010. Based on our current plans, after September […]

From the blog

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      A Unicorn in a Field Full of Horses: The Tale of Neuromarketing

           Digital marketing is the industry of buzzwords. A new one making its way onto the scene is ‘neuromarketing’, an oddly intimidating phrase that combines the complexity of neuroscience with capitalism’s favorite art form: marketing. New media has given consumers the control to view content, brands, and advertising at ..

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