How Customers Tend to be More Right if They're Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens. It’s also fairly rare to find a client who has a budget, but gives you [...]
Accidental Link Building Through Blogging
At last week’s Next Generation Marketing Conference (which was a second cousin twice removed from exceptional – get yourself to Martinsburg June 12th) I heard something spouted from one of the attendees early on that I haven’t read or heard for a good three or four years. Somebody actually said [...]
The Essential Web Site Check List – Part 3
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck [...]
John C. McGinley and Your Business
Let me start off by saying I’m a big fan of John C. McGinley and think he’s a terrific comedic actor. He’s brilliant in Scrubs and was amazing in what must be considered the greatest film of all time ever made about anything, anywhere: Office Space. I also hear tell [...]
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If a company is a sales organization and truly wants to increase its sales, we can help. The one problem I currently have with my description [...]
Ghouls, Witches, and Goblins Mean that Holiday Must be around the Corner: Election Day
Junk flyers in your mailbox. Telephone calls at dinner time. Mudslinging tv and radio ads. We’ve all been subjected to these types of marketing campaigns for politicians for years. Like most forms of marketing, we’re receptive to some more than others. But political marketers – although right now it seems [...]
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