Poor Lois Feldman – The Speaker, Not the Bathroom Party Time Lady »
Posted on December 2nd, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 1 Comment

By now you’ve probably heard the story about Lois Feldman.  If not, here’s a quick recap:

Lois was arrested for doing her Humpty Hump (of Digital Underground fame) Burger King bathroom impression in the stall of a public bathroom at a college football game recently.  That’s pretty embarrasing, especially in today’s internet age.

But you know what’s really embarrassing?

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TAGS: bad business bureau, branding, Digital Underground, kitten hijacking, Lois Feldman, online reputation management, Plaxico Burress, reputation management for attorneys, Scott Boras

Blogs are Crap – More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 7 Comments

Rarely do I literally stop everything I’m doing to read an article.  Or post a comment.  Or write a blog.  I hit the trifecta today.

Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:

Interim WVU president has big goals — but don’t count on him blogging

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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal

Federal Government Blogs & the Myth of Control »
Posted on July 1st, 2008 by Justin Seibert in Business Blogging, Government Marketing, Political Marketing, Search Engine Reputation Management | 5 Comments

Blog discussions with marketing friends of mine like Skip Lineberg often end up with us trading war stories about potential clients.  They’re intrigued with blogging, but don’t want to allow comments and “lose control.”  There are many reasons not to start a blog (having a time constraint comes immediately to mind), but that fear is not one of them.

Friends, you’ve already lost control.

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TAGS: commenting policies, government blogs, join the conversation, myth of control, negative comments, online reputation management, TSA, two chances to make a first impression

Marketing a State – Online Reputation Management for West Virginia »
Posted on June 20th, 2008 by Justin Seibert in Business Blogging, Local News, Marketing, Online Marketing, Search Engine Reputation Management, Web Credibility | 25 Comments

Fans of the old Rocky & Bullwinkle cartoon will remember when they told you to tune in next week. They would always end “Don’t miss tomorrow’s exciting episode…[Bullwinkle's Ride or Goodbye, Dollink].” Always two titles. The alternative title for this post would be “Growing Young Professional Class in WV…Now How do We Let Folks Know about It?”

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TAGS: abetterwestvirginia, Generation West Virginia, marketing West Virginia, online reputation management, ovconnect, West Virginia Day

Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama »
Posted on June 13th, 2008 by Justin Seibert in Online Marketing, Paid Search, Political Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments

I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re just playing opossum; it’s okay.)

I can’t help it. Most organizations are just so bad at it and don’t seem to recognize that the internet has fundamentally changed the way the game is played. And yes, I’m looking at you, David Stern. I know you’re a smart guy, but do you seriously think you can just shout down claims by Tim Donaghy – no matter how false and self-serving they may be – when your league already has an image problem in today’s world? Really? </condescending sarcasm to David Stern>

Often times, my talking of online reputation management turns to government. We seem to like talking politics a lot around this here blog. I’m proud, though, that neither Paul nor I show our cards and our readers don’t know whom we support. Except of course that we obviously don’t like Barrack Obama since we’re a bunch of racist, redneck West Virginians. </condescending sarcasm to national media and The Daily Show> Yes, Paul, I’m including you – you live here now.

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TAGS: david stern, fightthesmears.com, nba, obama, online reputation management, Paid Search, tim donaghy

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