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Tag Archives: overture

Google AdWords Auction Insights Makes it Easy to Know Who’s in the Auction

 Raise your hand if you’ve ever spent hours Googling your keywords to see who else was bidding on your terms. Been there, done that! Well, unless you need to know what they’re putting in their ads (and sometimes we do), this is going to get a lot easier, my friends. Google AdWords just announced they […]

Yahoo! Search Marketing Ambassador Program Discontinued

 Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!: Dear Ambassador, As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010. Based on our current plans, after September […]

From the blog

    • Quick Wins
      Online Marketing Quick Wins

       Hello fellow marketers and Direct Online Marketing fans!   Let’s start with a few often overlooked facts about marketers. We like to share ideas, learnings, and best practices. Seriously, it’s not all top-secret plans and confidential methods. We’re busy balancing meetings, account management, ad creation, reporting, and testing, testing, testing. We’re ..

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