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Tag Archives: overture

Google AdWords Auction Insights Makes it Easy to Know Who’s in the Auction

 Raise your hand if you’ve ever spent hours Googling your keywords to see who else was bidding on your terms. Been there, done that! Well, unless you need to know what they’re putting in their ads (and sometimes we do), this is going to get a lot easier, my friends. Google AdWords just announced they […]

Yahoo! Search Marketing Ambassador Program Discontinued

 Kind of a sad day here at West Virginia’s search engine marketing headquarters.  I received this email last night from Yahoo!: Dear Ambassador, As a result of Yahoo!’s upcoming transition to Microsoft Advertising adCenter’s search platform, we will be discontinuing the Yahoo! Ambassador Program effective September 30, 2010. Based on our current plans, after September […]

From the blog

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      5 Essential Tips for Effective Ad Copy

       So you’ve created the perfect campaign, researched your target audience and are ready to begin your AdWords crusade. While things like targeting the right audiences and creating user friendly landing pages are major steps in creating an effective campaign, one aspect of a campaign that might often be overlooked is ..

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