The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in PPC, Paid Search, Search Engine Reputation Management, Web Credibility | Leave A Comment

One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm.  Today, Jotham McCauley sent me something I found too funny.  By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.

Here’s your Highlights exercise for the day.  Tell me what’s wrong with this picture (after the jump).

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TAGS: bubble hockey, charybdis and scylla, content matching, content targeting, Paid Search, turtle wax, Vanderbilt, WVU

Finally an Example of being Proactive in Online Reputation Management Courtesy of Obama »
Posted on June 13th, 2008 by Justin Seibert in Online Marketing, Paid Search, Political Marketing, Search Engine Reputation Management, Web Credibility | 2 Comments

I spend a lot of time talking with folks about online reputation management and how crucial it is in today’s world. Sometimes that’s to the press, sometimes at conferences, sometimes to my dog JJ after my wife goes to “sleep” to avoid listening to me anymore. (Honey, I know you’re just playing opossum; it’s okay.)

I can’t help it. Most organizations are just so bad at it and don’t seem to recognize that the internet has fundamentally changed the way the game is played. And yes, I’m looking at you, David Stern. I know you’re a smart guy, but do you seriously think you can just shout down claims by Tim Donaghy - no matter how false and self-serving they may be - when your league already has an image problem in today’s world? Really? </condescending sarcasm to David Stern>

Often times, my talking of online reputation management turns to government. We seem to like talking politics a lot around this here blog. I’m proud, though, that neither Paul nor I show our cards and our readers don’t know whom we support. Except of course that we obviously don’t like Barrack Obama since we’re a bunch of racist, redneck West Virginians. </condescending sarcasm to national media and The Daily Show> Yes, Paul, I’m including you - you live here now.

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TAGS: david stern, fightthesmears.com, nba, obama, online reputation management, Paid Search, tim donaghy

Serendipitous Searching? »
Posted on July 23rd, 2007 by Paul Woodhouse in Paid Search, SEM, SEO, Search Engines | Leave A Comment

I’ve simply got to come right out and say it - I’m no fan of country music.

In fact, I hate it. I don’t hate people who listen to it, I just don’t personally care to listen to it. (Does that afford me enough wriggle room?)

Nor am I saying that the music I listen to is in any way better. I can assure the vast majority of people would find the sort of stuff I listen to the equivalent of having their ears syringed with hot cheese. It’s an acquired taste to put it mildly.

Although I’ve had Jamboree in the Hills mentioned once or twice, I wasn’t fully prepared for its full exposure on Thursday’s TV. That redneck run, or whatever it’s called, left me slack-jawed with amazement. I’ve never seen such fat chaps run so fast.

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TAGS: Paid Search, PPC, SEO