|
Are you a John M(a)cCain or a (P)PC Guy? »
Posted on June 12th, 2008 by Paul Woodhouse in Business Blogging, PPC, Paid Search | Leave A Comment
A few weeks ago, John McCain was asked if he was a Mac or a PC guy, to which he answered:
“Neither, I’m an illiterate that has to rely on my wife for all of the assistance I can get.”
Continue reading →
TAGS: google adwords, john mccain, peter greenberger, PPC, presidential campaign ppc
There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 1 Comment
It’s happened again.
I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.
Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.
The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.
No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details - especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).
Continue reading →
TAGS: google, hd dvd, microsoft, PPC, yahoo
Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
Continue reading →
TAGS: minimum keyword bid, PPC, yahoo
Inconvenience Stores: A Lazy Geezer’s Guide to Lame VOD vs PPC »
Posted on March 11th, 2008 by Paul Woodhouse in PPC, Paid Search | Leave A Comment
If there’s one thing you Americans have mastered, it’s the art of convenience.
From drive thru anything (banks have always been a particular favorite) to video on demand, if there’s a way to make something less difficult and more convenient, you’ll nail it.
Although there has to be an inversely proportional correlation between the amount of energy expended in creating or developing said ‘conveniences’ and using them. After all, one man’s convenience is another man’s stone cold bone idle laziness.
Yup, that’s what I’m talking about.
Continue reading →
TAGS: click through, comcast, landing pages, PPC, video on demand
PPC Text Ads vs Cheapo Store Signs »
Posted on January 24th, 2008 by Paul Woodhouse in PPC, Paid Search | 2 Comments
If you combine an American’s innate lack of shame and a genetic predisposition to prospect all manner of hell can break loose if they happen to roll past a driveway where somebody is throwing something away.
The first time I was party to such behavior was while Steph and myself were residing with her father and cleared out the basement some sunny afternoon. Talk about flies round a cow pat. While he may have lived on a busy road, the number of people stopping and taking stuff was phenomenal. Continue reading →
TAGS: PPC
Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, PPC, Web Credibility | 3 Comments
I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.
“I don’t trust buying over the internet.”
Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational - it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!
Continue reading →
TAGS: $100 oil per barrel, ad copy, coal to liquid, ecommerce, overcoming consumer distrust, PPC, wii
Yahoo! Search Marketing to Scrap Fixed Minimum Keyword Bids - EWS v. 4.0.0 »
Posted on December 13th, 2007 by Paul Woodhouse in PPC | Leave A Comment
Just got this email from the higher-ups at Yahoo! Search Marketing and it appears there are changes afoot. The most interesting being the change to no fixed minimum keywords bids.
Continue reading →
TAGS: ews 4, keyword bidding, PPC, yahoo search marketing
My Name is NOT Michael Caine »
Posted on October 29th, 2007 by Paul Woodhouse in PPC, Paid Search, SEO | Leave A Comment
I’ve always attracted the inveterate crazies – like flies round the proverbial cow pat.
I don’t what it is; whether they see a kindred spirit when they see me, or they do it to everybody they come across, but I’ve always had more than my fair share of lunatics cracking crazy conversation while I’ve been trying to mind my own business.
Just last week I was accosted by a gentleman requiring a light during one of my power smoke breaks. The only clue I had that led me to thinking he was half a yard short of a full-length plank was that he had a bit of dried food on his face. I don’t want to assume it might’ve been refried beans just because his opening line involved the Mexican restaurant next door and how it reminded him of Tijuana during the Vietnam War.
Even though I smoke a cigarette quicker than a laboratory-confined beagle, I had a feeling this was going to be a long 45 seconds. And so the conversation went:
Continue reading →
TAGS: PPC, SEO
The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz »
Posted on October 17th, 2007 by Paul Woodhouse in PPC, Search Engines, Social Media | 2 Comments
Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape.
During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes alluded to something called ‘The Yahoo! Junk Boom Effect’.
Continue reading →
TAGS: facebook, PPC, yahoo
It Just Isn’t Cricket »
Posted on October 4th, 2007 by Paul Woodhouse in PPC, Paid Search | Leave A Comment
I love my cricket. I loved playing it and I love watching it. I also love the look on any American’s face when you explain that Test Matches can go on for five days and still result in a draw (that’s tie in American parlance).
Incredulous wouldn’t begin to describe it.
Continue reading →
TAGS: PPC
|
