The 2007 Rose Bowl Matchup: Citi vs. ESPN »
Posted on January 2nd, 2007 by Justin Seibert in Online Advertising, Online Marketing, SEM | Leave A Comment

First off, I accept your thanks for not posting a New Years Resolutions entry or 2006 Recap to this Direct Online Marketing blog. Just proof that you can have a blog and not do one of those in the first couple days of January.

Second, I ran across this really great blog post about television advertising during the Rose Bowl. Mike Harding went through an entire game (purported kick-off time through final whistle) tracking each blatant advertising spot and plug. As noted by several commenters, I would have rather passed sharpened #2’s back and forth between my ears than go through that. But much like Dr. Jonas Salk’s polio research, we are all better because of Mr. Harding’s efforts. Continue reading →

TAGS: rose bowl