On Cuil and Search Engine Reputation Management
Rule #1 for true search engine reputation management: If you’re going to get major press for your new search engine, which is supposed to take on Google, either make sure it works or don’t put it out there for people to play with. There’s, “hey we’re still working out the [...]
Extreme Online Reputation Management: WVU, Mylan, & Governor's Office Edition
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the [...]
Marketing Series Coming to a (WV) City Near You
Alright – time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so. For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what [...]
Love, Pain & the Whole Crazy Thing
My esteemed colleague, Mr. Paul Woodhouse, mentioned in his most recent blog that he’s not one to fall in love easily. While that type of cynical temperament is to be expected from a Brit (and a fine Brit he be, as best they come), the same cannot be said of [...]
Eric Ward: Good Guy; Justin Seibert: Giant Jag-Off
Mmmm – my size 10 Johnston & Murphy tastes pretty good. Maybe that’s why I try to cram it in there so often. I went almost 2 years without causing a stir and now I can’t go 2 posts without doing something stupid. If I didn’t mind coming off like [...]
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