How Much of Your Budget Are You Re-Allocating to SEM?
First thing’s first. Despite what some people in the industry say search engine marketing, or SEM, refers to all forms of marketing, optimizing, and advertising through / to / with search engines. Primarily that means paid search and search engine optimization plus all related disciplines and offshoots like local search, [...]
How Customers Tend to be More Right if They're Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens. It’s also fairly rare to find a client who has a budget, but gives you [...]
SEM Smart: Rainy Day SEO
I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than Celebrity Family Feud. Heavens to Betsy. Al Roker, the former(?) NBC blimp of a weatherman who hasn’t so much lost weight as deflated like a [...]
Search Engine Marketing Certification: Paid Search & SEO
As the half-dozens of regular readers of the Direct Online Marketing™ Blog know, Derrick “McKinley’s Bodyguard” McKee recently came on board to our search team. Before deciding on him I was able to speak with several talented folk. One was a young woman in school down in Georgia who had [...]
The Difference between Search Marketing and Other Forms of Advertising
When all you deal with every day is online marketing, it can sometimes be easy to completely strip yourself of your experience to fully explain the medium to people outside the industry. I think I normally do a good job of explaining to people how search engines work at the [...]
Go Back, Baby. Momma Needs Drugs
I was reviewing my blog posts recently and saw how often I mention something about my kids. I laughed thinking about how different this blog would look were Justin at age 25 – he who dressed in a poor man’s gerbil outfit and rolled around OU’s block party scene in [...]
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If a company is a sales organization and truly wants to increase its sales, we can help. The one problem I currently have with my description [...]
The Problem with ESPN…
Note: Although the specific articles are pretty clean, the links below point to sites that may contain some questionable language (people are pretty passionate about sports). Please do not click on them if you will be offended. You’ll still understand the point of this entry regardless. With the World Series [...]
Free Google AdWords Audit
