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How Customers Tend to be More Right if They’re Ex-Cops »
Posted on May 6th, 2009 by Paul Woodhouse in SEO | 2 Comments
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens.
It’s also fairly rare to find a client who has a budget, but gives you free reign to do as you see fit to generate the end result. Granted, this increases the more you prove yourself over an extended period, but it’s still quite infrequent.
The other evening I shared a pint with an unhappy CEO currently with an SEM company contracted to perform SEO duties for his ecommerce site. This CEO had more than your average sprinkling of SEO nous, but didn’t consider himself an expert by any means. There’s always the potential for the rutting of the alpha male SEO stag when you have clients with SEO knowledge (a little of it being a dangerous thing and all that).
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TAGS: ecommerce, keywords, SEM, SEO
Ego Keywords: at What Cost? »
Posted on July 28th, 2008 by Justin Seibert in Paid Search, SEM, SEO, Search Engines | 4 Comments
You have keywords you absolutely HAVE to rank for. Admit it. They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for.
Occasionally these terms matter enough that you absolutely need to own them, often you do really need to have some sort of presence for them, and probably more often than not they really don’t matter at all*. So how do you know?
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TAGS: AOL, baseball, ego keywords, Joe Posnanski, Murray Chass, paid search budgets, SEO, wiggles
SEM Smart: Rainy Day SEO »
Posted on June 25th, 2008 by Paul Woodhouse in SEM, SEO | Leave A Comment
I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than Celebrity Family Feud.
Heavens to Betsy.
Al Roker, the former(?) NBC blimp of a weatherman who hasn’t so much lost weight as deflated like a celebratory balloon that’s been left stuck to the wall for a couple of years, was the host. The two opening families were the Rivers’ (as in Joan) and the Ice-T’s.
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TAGS: SEM, SEO
Love, Pain & the Whole Crazy Thing »
Posted on March 27th, 2008 by Derrick McKee in Business Blogging, Internet, SEO, Search Engine Reputation Management | 1 Comment
My esteemed colleague, Mr. Paul Woodhouse, mentioned in his most recent blog that he’s not one to fall in love easily. While that type of cynical temperament is to be expected from a Brit (and a fine Brit he be, as best they come), the same cannot be said of this Celtic lad (a far superior bloodline, if you ask me). I literally fall in love at the drop of a dime.
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TAGS: search engine optimization, Search Engine Reputation Management, SEO, SERM
My Name is NOT Michael Caine »
Posted on October 29th, 2007 by Paul Woodhouse in Paid Search, SEO | Leave A Comment
I’ve always attracted the inveterate crazies – like flies round the proverbial cow pat.
I don’t what it is; whether they see a kindred spirit when they see me, or they do it to everybody they come across, but I’ve always had more than my fair share of lunatics cracking crazy conversation while I’ve been trying to mind my own business.
Just last week I was accosted by a gentleman requiring a light during one of my power smoke breaks. The only clue I had that led me to thinking he was half a yard short of a full-length plank was that he had a bit of dried food on his face. I don’t want to assume it might’ve been refried beans just because his opening line involved the Mexican restaurant next door and how it reminded him of Tijuana during the Vietnam War.
Even though I smoke a cigarette quicker than a laboratory-confined beagle, I had a feeling this was going to be a long 45 seconds. And so the conversation went:
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TAGS: PPC, SEO
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