How Customers Tend to be More Right if They're Ex-Cops
Clients come in many a shade. While we’d all love to be given free reign and an open checkbook to play around with a site to see what works, that very rarely, if ever, happens. It’s also fairly rare to find a client who has a budget, but gives you [...]
Ego Keywords: at What Cost?
You have keywords you absolutely HAVE to rank for. Admit it. They may be your company name, your name, a very vague, and broad subject related to your industry, or something absolutely arcane that no one searches for. Occasionally these terms matter enough that you absolutely need to own them, [...]
SEM Smart: Rainy Day SEO
I knew there was a reason I’d stopped feasting on the evening offering of the various television networks. That reason has never been clearer than Celebrity Family Feud. Heavens to Betsy. Al Roker, the former(?) NBC blimp of a weatherman who hasn’t so much lost weight as deflated like a [...]
Love, Pain & the Whole Crazy Thing
My esteemed colleague, Mr. Paul Woodhouse, mentioned in his most recent blog that he’s not one to fall in love easily. While that type of cynical temperament is to be expected from a Brit (and a fine Brit he be, as best they come), the same cannot be said of [...]
My Name is NOT Michael Caine
I’ve always attracted the inveterate crazies – like flies round the proverbial cow pat. I don’t what it is; whether they see a kindred spirit when they see me, or they do it to everybody they come across, but I’ve always had more than my fair share of lunatics cracking [...]
Sneaker Pimps
I’ve always gunned for the underdog. There’s nothing I like more than getting hold of a Web presence of a small company and helping them compete with the bigger boys and girls. Honestly, it’s fun. Whether it’s a small sheet metal shop getting its blog archived by The British Library, [...]
Hey Big Spender!
I have a buddy back in Blighty who is married to the daughter of the former chief clerk of our local council. Now the chief clerk of the council holds all the purse strings when it comes to whys and what for’s of local public spending. For example, they get [...]
Serendipitous Searching?
I’ve simply got to come right out and say it – I’m no fan of country music. In fact, I hate it. I don’t hate people who listen to it, I just don’t personally care to listen to it. (Does that afford me enough wriggle room?) Nor am I saying [...]
The Essential Web Site Check List – Part 3
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck [...]
Bow Down. You are Worshiping at the Feet of St. Chachi, Your Moral Compass
I watched way too much tv growing up. Although much of that was wasted time, I would never trade in my time with Charles in Charge. Scott Baio not only taught the Pembroke and Powell children, he provided me with my moral background and street wile. One of the many, [...]
Search Getting Smarter
If you watch sports or The Daily Show, no doubt you’ve seen the commercial for Gears of War at least a dozen times by now. That’s the video game with the real catchy tune – “All around me are familiar faces. Warn out places, warn out faces.” Curious about the [...]
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If a company is a sales organization and truly wants to increase its sales, we can help. The one problem I currently have with my description [...]
Ghouls, Witches, and Goblins Mean that Holiday Must be around the Corner: Election Day
Junk flyers in your mailbox. Telephone calls at dinner time. Mudslinging tv and radio ads. We’ve all been subjected to these types of marketing campaigns for politicians for years. Like most forms of marketing, we’re receptive to some more than others. But political marketers – although right now it seems [...]
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