Happy (and Safe) New Year »
Posted on December 31st, 2009 by Justin Seibert in DOM News, Local Search, Social Media | 1 Comment

A quick note of thanks to all our clients, employees, partners, and friends who contributed to making 2009 our company’s finest year. We’ve made huge gains as a company that would not have been possible without everyone’s support. We look to even bigger things in 2010, including some new offerings regarding local SEO that we’ll be announcing early in Q1.

Please bring in the New Year safely and enjoy New Year’s.  If you’re into football be sure to root on the Mountaineers of West Virginia and Commodores of Vanderbilt.  I guess two wins (over Rice and a non-NS directional Carolina school) don’t get you to a New Year’s Day bowl.

Check back next week as we’re going to be doing some posts about social media optimization, including reasons why you might NOT want to jump into the social media waters and what CMO’s should do when the President of your organization says he saw a news anchor with a twitter account, so we need one, too!

TAGS: local seo, social media optimization, twitter, vanderbilt football, west virginia, WVU

Old Gimmers Sink Their Gums into Twitter »
Posted on April 8th, 2009 by Paul Woodhouse in Social Media | 14 Comments

There are times I hate social media. It’s never the tool itself but the ravenous tugging at the cool tool-du-jour’s carcass by the various vultures surrounding it.

Twitter is one such carcass – a fleshy one, but it’s still being picked over nonetheless.

Some awful twaddle is being talked about Twitter, but when I saw this headline in The Guardian this morning I didn’t know whether to hurl or hurl my monitor.
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TAGS: comscore, twitscoop, twitter, twitter revolution

Healthcare Marketing Research & Survey Results »
Posted on November 3rd, 2008 by Justin Seibert in Google Adwords, Healthcare Marketing, Microsoft adCenter, Online Marketing, Paid Search, SEM, SEO, Search Engines, Web Credibility, Yahoo Search Marketing | 1 Comment

On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions.  We also asked you “What are the most used online resources to gather information on a health question / concern?”  Probably a bit of a misleading question since some people answered what they used while others answered what they thought most people used.

Either way, the results of the survey and the actual data from HI after the jump.

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TAGS: differences in geotargeting features, google adwords, google alerts, harris interactive, healthcare surveys, Microsoft adCenter, online healthcare marketing, twitter, Yahoo Search Marketing

Is Your Customer Service in it for the Long U-Haul? »
Posted on August 27th, 2008 by Paul Woodhouse in Internet, Social Media, Web Credibility | 6 Comments

This past couple of weeks has been the best of times, but it’s also been the worst of times. I foolhardily coordinated our move back up round Cleveland the same weekend I left for England to go and surprise my Gran for her 90th. Yet it takes somebody who bleeds idiot or has serious luck issues to rent a 24 foot U-Haul truck that has a zombie battery, locks their keys in the trunk, misses flights, spends an exorbitant amount one way to get to their connecting flight only for it to be canceled on arrival, and has their laptop screen broken.

I get a little bit peeved at my lifelong insistence on jazzing up the mundane to heart attack proportions, but all in all I’m quite Zen about stuff going wrong or right. Fists pummeling dashboards is nothing more than a meditative chi release.

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TAGS: american airlines, boingo, chris miller furniture, continental, customer service, jermey pepper, new york, twitter, u-haul

Blogs are Crap – More Fallout from the WVU eMBA Scandal »
Posted on August 12th, 2008 by Justin Seibert in Business Blogging, DOM News, Government Marketing, Internet, Local News, Local Search, Search Engine Reputation Management, Web Credibility | 7 Comments

Rarely do I literally stop everything I’m doing to read an article.  Or post a comment.  Or write a blog.  I hit the trifecta today.

Just when I thought I had said all I could say about the WVU eMBA scandal from an online reputation management perspective, I was sent a link to this article:

Interim WVU president has big goals — but don’t count on him blogging

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TAGS: banging head on desk, blogs vs. main stream media, charleston daily mail, Heather Bresch, Mike Garrison, naked supermodels, next generation marketing, online reputation management, peter magrath, sabremetrics, twitter, unicorns, WVU emba degree, wvu president, wvu scandal

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