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We’re Hiring: Paid Search Marketing Openings »
Posted on March 6th, 2009 by Justin Seibert in DOM News, Paid Search | Leave A Comment

I’m excited to announce that Direct Online Marketing™ is hiring right now in the paid search marketing (pay per click) fields.  Since we’re hiring, you know that means we’re up to our eyeballs in work, so this post is going to be short and sweet unlike the majority of stuff that Paul and I churn out and that I have waiting in the drafts folder to be finished.

Continue reading →

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Marketing Series Coming to a (WV) City Near You »
Posted on April 2nd, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management, Social Media | Leave A Comment

Alright – time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.

For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”

Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor. Continue reading →

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eBay: Where Rickety Old Buses Go to Pasture… »
Posted on October 23rd, 2007 by Paul Woodhouse in E-commerce, Local News | Leave A Comment

During my formative years over in the UK, I remember a bit of a fuss over a bus. I don’t want to lose anybody here, but circa 1988, Burnley & Pendle Transport bought themselves a fleet of old red London double becker buses and named them all after characters in the crafty cockney soap opera otherwise known as Eastenders. Continue reading →

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Between a Rock of Love and a Hard Place. »
Posted on October 1st, 2007 by Paul Woodhouse in Online Advertising, Online Marketing | Leave A Comment

As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.”

Or lyrics to that effect.

It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The memory of languid weekends with my feet out-stretched waiting for the back of my knees to seize up just prior to the onset of pins and needles is a distant one. Continue reading →

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How Come I Never Saw Elvis Leaving the Building? »
Posted on August 26th, 2007 by Paul Woodhouse in Local News, Local Search, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment

This weekend I literally went to the dogs as opposed to metaphorically which probably happened over a decade ago if truth be told. My father-in-law and his girlfriend (why does that always sound peculiar when applied to anyone over the age of 40? Still, I refuse to use the term ‘partner’) came down for the weekend and we decided to take in the delights of Wheeling Island. Continue reading →

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