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Home>Blog>Archive by tag 'wheeling'

Marketing Series Coming to a (WV) City Near You »
Posted on April 2nd, 2008 by Justin Seibert in Business Blogging, DOM News, Local News, Search Engine Reputation Management, Social Media | Leave A Comment

Alright - time for some news about something I’ve wanted to talk about for awhile, but was kind of “embargoed” against doing so.

For those of you not aware of the term “embargo,” I can empathize. The first time I sent out a press release, I had no idea what I was doing. More often than not in life, I have learned via trial by fire, which makes for a toasty, charred backside. By dumb luck, persistence, or some combination, I got an actual editor from a real publication (Time?) on the phone. I explained to her that we had a press release coming out and I wanted to give her early notice, but that they could not yet print anything. She said, “You mean it’s embargoed?”

Well, I had two choices: 1. bs my way through it. This probably could have easily been done, since her tone clearly indicated an affirmative response was appropriate. Or 2. say “huh?”, tip my head to the side, and let her hear the rocks fall out and hit the floor. Continue reading →

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eBay: Where Rickety Old Buses Go to Pasture… »
Posted on October 23rd, 2007 by Paul Woodhouse in E-commerce, Local News | Leave A Comment

During my formative years over in the UK, I remember a bit of a fuss over a bus. I don’t want to lose anybody here, but circa 1988, Burnley & Pendle Transport bought themselves a fleet of old red London double becker buses and named them all after characters in the crafty cockney soap opera otherwise known as Eastenders. Continue reading →

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Between a Rock of Love and a Hard Place. »
Posted on October 1st, 2007 by Paul Woodhouse in Online Advertising, Online Marketing | Leave A Comment

As somebody once pointed out in some ditty on some long player, “I’m working hard for the weekend.”

Or lyrics to that effect.

It seems to go without saying that every waking hour is taken up by somebody or other wishing to pay either us or Wheeling a visit. The memory of languid weekends with my feet out-stretched waiting for the back of my knees to seize up just prior to the onset of pins and needles is a distant one. Continue reading →

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How Come I Never Saw Elvis Leaving the Building? »
Posted on August 26th, 2007 by Paul Woodhouse in Local News, Local Search, SEO, Search Engines, Social Media, Web Credibility | Leave A Comment

This weekend I literally went to the dogs as opposed to metaphorically which probably happened over a decade ago if truth be told. My father-in-law and his girlfriend (why does that always sound peculiar when applied to anyone over the age of 40? Still, I refuse to use the term ‘partner’) came down for the weekend and we decided to take in the delights of Wheeling Island. Continue reading →

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The New Pony Express »
Posted on July 11th, 2007 by Paul Woodhouse in Internet | Leave A Comment

Finally, after nearly two weeks of waiting rather impatiently, we had the cable chap round to do his installation thing round at our place. But, it obviously wasn’t without a modicum of incident.

I fondly bid my adorable lady adieu yesterday morning safe in the knowledge that she knew to make sure that the back computer room was to be hooked up and that the tv had to have enough cable so we could plop our big telly against the long wall so as to reduce window glare. Continue reading →

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Happy 4th of July! »
Posted on July 4th, 2007 by Paul Woodhouse in DOM News | Leave A Comment

As an Englishman it’s something of a boon having July the 4th off especially considering it’s my first as a permanent resident. I’m still at the stage where I struggle working out which breast to clutch with which hand as somebody cranks up the generator to get the speakers bellowing something faintly patriotic. Continue reading →

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What On Earth Brings You To Wheeling? »
Posted on June 24th, 2007 by Paul Woodhouse in DOM News | Leave A Comment

If a dollar were to be had for every Landlord or West Virginian (or to be more precise – West Virginian Landlords) who have recently asked me this particular question then I’d already be on the verge of retiring. Then you’ve got those who start replicating dueling banjos after you tell them you’re off to Wheeling.

It’s quite common for most natives to be slightly ‘down’ on their home parish. If we’re being honest, it didn’t take much for me to up sticks and leave my home town of Nelson in the UK and immigrate to the States. (Well it did - three years waiting for a visa if truth be told.) People of Nelson tend to be a tad surprised when ‘outsiders’ tell them what a pretty area they’re in and I’ve seen one or two similar looks since being in Wheeling. Sometimes, as a native, you can be a bit too close to a place to see the woods for the trees.

Continue reading →

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How Internet Marketing can help YOUR Town, City, State, Etc. »
Posted on December 28th, 2006 by Justin Seibert in Internet, Local News, Online Marketing, SEM | Leave A Comment

“But Justin, how do you know where I live?” you ask. I don’t and I don’t need to. Like you want me popping over for a cup of sugar anyway.

A couple weeks ago, I read a commentary by the editor of my town’s local paper. In it, he correctly pointed out that town residents should support local businesses. He, and readers in subsequent letters to the editor, pointed to one specific *problem*: the Internet.

Now before I get into my response, let me give you a little background on where I live and work. Continue reading →

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Hotels.com does Not have a Checkbox for Fireproof »
Posted on November 29th, 2006 by Justin Seibert in Local News, Online Advertising, PPC, Search Engines | Leave A Comment

One of the great things about working in downtown Wheeling is that there are so many beautiful older buildings and home. That’s also one of the negatives as some of these structures are in disrepair and many are unoccupied (although it helps keep our lease rates down).

While walking to work today, I noticed the facade of one of these older buildings that advertised “Rogers Fireproof Hotel”. Using 2006 eyes, the advertisement seems strange. We all just assume hotels are fireproof. But at the time, this was an important selling point for this brick structure, perhaps its unique selling proposition, or usp, in modern day terms.

This hotel, from all appearances, is no longer in operation. Were it, surely it would have changed its signage by now. Likewise, businesses and marketing firms need to update creative copy periodically, too.

Hopefully you’ve tested or are currently testing your ads already so that you know what’s working best for you. Even if you have, if it’s been awhile, take a new eye to your print and Web ads - same can go for tv or radio. If you haven’t looked at it in eons, you can probably view it fairly objectively again, although having someone that doesn’t know anything or much about your business (think parents, neighbors, guy in the speedo at the Y) look at ads and tell you what they think you’re trying to say.

And even though search engine marketing accounts like Google and Yahoo! allow you to now put up multiple ads and they will rotate the ads so that better performing ads show more often, it’s not auto-pilot forever.

Is there anything in the news that makes your ad obsolete or that you could use for a temporary advantage?

And if it’s been a really long while, are you no longer able to offer that special or free report? No one’s going to sign up for a free Y2K preparedness kit anymore.

So dust off those old ads to see if you can put more gold in your pan. And see the following links for more blog posts about internet and search engine marketing.

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