Cable Thievery, Corporate Numbskullerry, and the Unfortunate Rise of those With a Clue »
Posted on February 29th, 2008 by Paul Woodhouse in E-commerce, Online Advertising, Online Marketing | 2 Comments

You’ll be pleased to know I’ve just passed the longest period of uninterrupted home Internet access with the illustrious Comcast. More or less ever since I moved into my apartment last June I’d lose service for unconscionably long periods. Various Comcast ‘techs’ had run so many wires through the place that the audible hum was on the verge of drowning out the sound of the traffic. Continue reading →

TAGS: circuit city, comcast, compUSA, pop up blocker, wii

Wiis Here, Getcha Ice Cold Wii Here »
Posted on January 2nd, 2008 by Justin Seibert in E-commerce, Internet, Online Advertising, PPC, Web Credibility | 3 Comments

I call my lawyer today (about B&O taxes, not for that impending insider trading lawsuit). During our small talk that I hope I won’t be billed for, he says something about Christmas would have been better if he could have found a Wii somewhere. I had heard they were sold out of all the stores in our area for at least 2 weeks, so I asked if he had tried the internet.

“I don’t trust buying over the internet.”

Are you kidding? I could have strangled him. Not because fear of buying over the internet is irrational - it is not. But because he has always impressed me as a man of reasonable intelligence and logic, yet he asked told his internet marketing client that he doesn’t trust buying over the internet. Know your audience! Lie to me for pete’s sake!

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TAGS: $100 oil per barrel, ad copy, coal to liquid, ecommerce, overcoming consumer distrust, PPC, wii