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Happy (and Safe) New Year »
Posted on December 31st, 2009 by Justin Seibert in DOM News, Local Search, Social Media | 1 Comment
A quick note of thanks to all our clients, employees, partners, and friends who contributed to making 2009 our company’s finest year. We’ve made huge gains as a company that would not have been possible without everyone’s support. We look to even bigger things in 2010, including some new offerings regarding local SEO that we’ll be announcing early in Q1.
Please bring in the New Year safely and enjoy New Year’s. If you’re into football be sure to root on the Mountaineers of West Virginia and Commodores of Vanderbilt. I guess two wins (over Rice and a non-NS directional Carolina school) don’t get you to a New Year’s Day bowl.
Check back next week as we’re going to be doing some posts about social media optimization, including reasons why you might NOT want to jump into the social media waters and what CMO’s should do when the President of your organization says he saw a news anchor with a twitter account, so we need one, too!
TAGS: local seo, social media optimization, twitter, vanderbilt football, west virginia, WVU
Happy Holidays & an SEO Offer for Non Profits »
Posted on December 22nd, 2008 by Justin Seibert in DOM News, Google - SEO, SEO, Slightly Off-Topic | 1 Comment
As my esteemed Onion colleague Jim Anchower might start out, “Hola, amigos. I know it’s been a long time since I rapped at ya.” Things have been extra busy around here in wrapping up the year and setting out plans for our clients for 2009.
Consider this your early holiday smorgasbord because it’s not like you’re not already stuffing your face with goodies, saying “Oh it’s just the holidays; it doesn’t count.” Wait – you’re not saying that? It’s just me? Oh. Onward…
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TAGS: google analytics, happy holidays, jim anchower, ppc training, seo for nonprofits, south park, WVU
The Dangers of Content Matching: Robert Kiyosaki »
Posted on August 29th, 2008 by Justin Seibert in Paid Search, Search Engine Reputation Management, Web Credibility | 1 Comment
One of my former hockey teammates from Vanderbilt also ended up in the internet marketing realm. Today, Jotham McCauley sent me something I found too funny. By the way, if you’re looking for bubble hockey games or anything related to stand up arcade games like foosball, for now, for your customer’s sake, for your daughter’s sake, ya might wanna think about buying a quality product from Gold Star Games.
Here’s your Highlights exercise for the day. Tell me what’s wrong with this picture (after the jump).
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TAGS: bubble hockey, charybdis and scylla, content matching, content targeting, Paid Search, turtle wax, Vanderbilt, WVU
Governor Manchin Emails State RE: Daughter’s WVU MBA Scandal »
Posted on May 19th, 2008 by Justin Seibert in Business Blogging, DOM News, Email Marketing, Local News, Search Engine Reputation Management, Social Media, Web Credibility | 4 Comments
Alright,
Now I’m convinced the higher ups at WVU and in West Virginia State government are reading my blog and attending our Next Generation Marketing conferences.
I’m not going to go through the whole spiel again, but be aware that this article is written in a non-biased fashion meant to take a deeper look at the Heather Bresch pr crisis from an academic standpoint. Careful readers should be able to learn several ways to combat their own bad press. 
For organizations with robust search engine reputation management and online pr crisis response needs, please contact us to discuss your options and develop a plan. We accept checks and all major credit cards and operators are standing by. Plus, call within the next 15 minutes and receive a free genuine ginsu link building plan.
You must understand two things:
1. You cannot bury your head in the sand. The conversation will happen. The question is: do you want to join it?
2. It is a million times easier to respond to pr crises with a proper plan in place before the dynamite goes boom.
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TAGS: Email Marketing, Governor Joe Manchin, Heather Bresch, MBA scandal, online reputation management, richrod, WVU
Extreme Online Reputation Management: WVU, Mylan, & Governor’s Office Edition »
Posted on April 28th, 2008 by Justin Seibert in Business Blogging, Local News, Local Search, Paid Search, SEO, Search Engine Reputation Management, Social Media, Web Credibility | 5 Comments
In getting ready for the Next Generation Marketing series across West Virginia this spring, I began thinking about my presentation on Engagement and Dialogue. In it, I will go over the premise and some recommendations for online reputation management. The last time I spoke about that publicly was at the Online Marketing: Innovations that Work marketing conference in Southpointe, PA when I delivered They Said What? Protect Your Reputation with Search Engine Marketing.
I really want to do a post on the subject – if only there were some really big public scandal involving reputations being changed on the internet that involved West Virginia and the Pittsburgh, PA area. Hmmm. Let’s see. [shuffles through piles of old newspapers by desk - who needs the internet?]
Oh that’s right – how about Heather Bresch? Do a search on her name, particularly a news search, and see what you come up with. For those readers either too lazy to do the search or too enthralled with my hypnotic musings (read: put you in a catatonic state), it comes down to the following:
Ms. Bresch was promoted to Chief Operating Officer of Mylan, Incorporated in October 2007. In doing some fact checking for the Pittsburgh Post-Gazette, a reporter named Patricia Sabatini called West Virginia University to verify that Ms. Bresch had received her Masters of Business Administration there. WVU could not find any record of it.
The pieces of information that have the makings of a good scandal, but may or may not actually mean anything include: Ms. Bresch is the daughter of Governor Joe Manchin; she has previous dealings with WVU President Mike Garrison; and Mylan’s head is WVU’s largest benefactor.
Fast forward two seasons.
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TAGS: Heather Bresch, Joe Manchin, MBA scandal, Mike Garrison, Mylan, online reputation management, Patricia Sabatini, pr crisis, Search Engine Reputation Management, WVU
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