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Yahoo! & Microsoft Sign Search Deal Prenup »
Posted on July 30th, 2009 by Paul Woodhouse in Google - SEO, Microsoft adCenter, PPC, SEM, SEO, Search Engines, Yahoo Search Marketing | 10 Comments

Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows:
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Yahoo! and Google Split. Is Yahoo! Better Off? »
Posted on November 6th, 2008 by Paul Woodhouse in Google Adwords, Online Advertising, Paid Search, Yahoo Search Marketing | 3 Comments

I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.)

Yesterday saw Google and Yahoo! break up again over their Internet advertising partnership. In a nutshell, Google was to display their AdWords advertising across Yahoo!’s entire Web network with Yahoo Inc. receiving an $800 million yearly boost in revenue for the privilege.

AP has the story in full here if you want more details before obliging us by answering the poll below.

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There Were Three in the Bed and the Little One Said….. »
Posted on April 22nd, 2008 by Paul Woodhouse in PPC, Paid Search, Search Engines | 3 Comments

It’s happened again.

I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house.

Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason they have for being particularly suspicious without coming a cropper during her sleep.

The other morning, I was sat checking my emails waiting for Steph to hurry up with my caffeine explosion, when she sidled over, scowled at me and plainly accused me of cheating on her in one of dreams during the night.

No “Good Morning, sweetheart” or anything remotely friendly beforehand, just a straight out accusation of sleep-induced witnessed adultery. I didn’t help matters by grinning smugly as she divulged certain details – especially considering I obviously had it going on in her dream due to me exiting a ‘van full of girls’ (or would that be exciting?).

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Yahoo! Scraps Minimum Keyword Bid »
Posted on April 18th, 2008 by Paul Woodhouse in PPC, Paid Search | 1 Comment

You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received.
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The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz »
Posted on October 17th, 2007 by Paul Woodhouse in PPC, Search Engines, Social Media | 2 Comments

Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape.

During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes alluded to something called ‘The Yahoo! Junk Boom Effect’.

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