Bing & Yahoo! Transitioning in a Tree
Are you ready? Did you know? Do you care? ….about the Yahoo! and Microsoft Search Alliance. Yes, the time is nearly upon us as pointed out by the following email: Organic Search Transition: Paul WoodhousePaul looks after the SEO side of things here at Direct Online Marketing as well as [...]
Yahoo! & Microsoft Sign Search Deal Prenup
Well the world of search is all a flutter with news of the merger between Yahoo! and Microsoft. It’s by no means easy to avoid, but the main crux of the deal as highlighted on ChoiceValueInnovation.com, the website created solely for news about the partnership, is as follows: Paul WoodhousePaul [...]
Yahoo! and Google Split. Is Yahoo! Better Off?
I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.) Yesterday saw Google and Yahoo! break [...]
There Were Three in the Bed and the Little One Said…..
It’s happened again. I’m sure I’ve bored you previously with some of my wife’s dream tales, but I don’t know whether I’ve mentioned that I also wind up in her dream dog house. Most guys’ lives are tense enough with their better half’s incessant suspicions as to whatever particular reason [...]
Yahoo! Scraps Minimum Keyword Bid
You remember that Yahoo! PPC breaking news we broke back in December, do you not? You know, when we got secret inside word of them scrapping minimum keyword bids. And by secret inside word I’m referring to an email we received. Paul WoodhousePaul looks after the SEO side of things [...]
The Yahoo! Junk Boom Effect vs The Facebook Baby Boomer Blitz
Every once in a while my fellow search compadre here at Direct Online Marketing™ Towers, Katie, will amaze me with a succinct summing-up of a particular aspect of the search marketing landscape. During a recent analysis of a rather sizeable pay per click campaign that we’ve just snagged, her notes [...]
The Essential Web Site Check List – Part 3
First of all, I want to apologize for using Pittsburgh Pirate Ronny Paulino in my post about content management systems (step #2). He’s probably my favorite Bucco and it’s clear that I jinxed him. So no q&a today. The Pirates, set for a resurgence, don’t need me adding bad luck [...]
Good Friday? No, the Best
I just received a notice from Yahoo! that I thought was worth sharing. They are changing their policy so that “short ads” (70 characters maximum) will be required on all ad sets. You can still write long descriptions for ads, but they must be accompanied by short ad counterparts. Beginning [...]
Hotels.com does Not have a Checkbox for Fireproof
One of the great things about working in downtown Wheeling is that there are so many beautiful older buildings and home. That’s also one of the negatives as some of these structures are in disrepair and many are unoccupied (although it helps keep our lease rates down). While walking to [...]
Search Getting Smarter
If you watch sports or The Daily Show, no doubt you’ve seen the commercial for Gears of War at least a dozen times by now. That’s the video game with the real catchy tune – “All around me are familiar faces. Warn out places, warn out faces.” Curious about the [...]
Search Engine Marketing for Schools
When someone asks me what my company does, I usually say that we help businesses increase sales and quality leads through targeted online marketing. If a company is a sales organization and truly wants to increase its sales, we can help. The one problem I currently have with my description [...]
Free Google AdWords Audit
