Should You Bid on Competitor Brand Terms?
Let me start off by writing I’m not going to give you a simple “yes” or “no” answer to the title question because there isn’t one. Instead, let’s take repair our chopper Zen-style and discuss what you need to know to make the decision. The Basics of Advertising on Competitor [...]
Yahoo! Search Officially Dead: Long Live Microsoft adCenter
Just like Yahoo! Search Marketing, we’ve given you a heads up here at the Found Blog about Yahoo! Search Marketing transitioning to Microsoft adCenter. Last month, Yahoo! search began using bing’s results for all organic listings. As of today, all paid search results (US) are being served by Microsoft adCenter, [...]
Prepping for Yahoo! Microsoft Wonder Twins Search Alliance
As we prepare for the Yahoo! Microsoft Search Alliance when these two superheros say, “Wonder Twins Activate: Form of Chinese-Friendly Google,” we here at Direct Online Marketing can’t help but shed a few tears. We may never have another chance to watch the Search Engine Rap Battle again. But the real [...]
Healthcare Marketing Research & Survey Results
On Halloween, we cited some Harris Interactive research regarding how consumers like to find answers to their healthcare questions. We also asked you “What are the most used online resources to gather information on a health question / concern?” Probably a bit of a misleading question since some people answered [...]
Yahoo! Search Marketing to Scrap Fixed Minimum Keyword Bids – EWS v. 4.0.0
Just got this email from the higher-ups at Yahoo! Search Marketing and it appears there are changes afoot. The most interesting being the change to no fixed minimum keywords bids. Paul WoodhousePaul looks after the SEO side of things here at Direct Online Marketing as well as trying to work [...]
Free Google AdWords Audit
