http://www.directom.com/internet-marketing-blog/the-yahoo-junk-boom-effect-vs-the-facebook-baby-boomer-blitz_7.html Helping your business to succeed online Wed, 03 Mar 2010 16:20:10 -0700 http://wordpress.org/?v=2.9.1 hourly 1 http://www.directom.com/internet-marketing-blog/the-yahoo-junk-boom-effect-vs-the-facebook-baby-boomer-blitz_7.html/comment-page-1#comment-10 Justin Mon, 10 Dec 2007 21:44:26 +0000 http://www.directom.com/internet-marketing-blog/the-yahoo-junk-boom-effect-vs-the-facebook-baby-boomer-blitz_7.html#comment-10 Great point, Jotham. In the old model (goto.com / overture / pre-panama Yahoo!), you were kind of stuck because the top bidder got top rankings regardless of how awful their ad may be. Definitely one of the good things to come about because of adWords. Great point, Jotham. In the old model (goto.com / overture / pre-panama Yahoo!), you were kind of stuck because the top bidder got top rankings regardless of how awful their ad may be. Definitely one of the good things to come about because of adWords.

]]> http://www.directom.com/internet-marketing-blog/the-yahoo-junk-boom-effect-vs-the-facebook-baby-boomer-blitz_7.html/comment-page-1#comment-8 Jotham Mon, 10 Dec 2007 20:27:55 +0000 http://www.directom.com/internet-marketing-blog/the-yahoo-junk-boom-effect-vs-the-facebook-baby-boomer-blitz_7.html#comment-8 I've tried to capitalize on openings b/c of the "junk boom" as I understand it. Competitors do not spend the time (or apparently have the knowledge) of a very targeted paid search campaign, so it is an area of opportunity. Wherever a search phrase has many unrelated or overly generic ads in the result, by making a specific-match ad with the keywords in the ad headline, I achieve a great click-through rate. I’ve tried to capitalize on openings b/c of the “junk boom” as I understand it. Competitors do not spend the time (or apparently have the knowledge) of a very targeted paid search campaign, so it is an area of opportunity. Wherever a search phrase has many unrelated or overly generic ads in the result, by making a specific-match ad with the keywords in the ad headline, I achieve a great click-through rate.

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