I don’t know whether you’ve been following the Yahoo! soap opera of late, but I bet you’ve seen the latest installment of the on-off-on again bizarre love triangle played out between Microsoft, Yahoo! and Google. (Well, in this particular instance between Yahoo! and Google.)
Yesterday saw Google and Yahoo! break up again over their Internet advertising partnership. In a nutshell, Google was to display their AdWords advertising across Yahoo!’s entire Web network with Yahoo Inc. receiving an $800 million yearly boost in revenue for the privilege.
AP has the story in full here if you want more details before obliging us by answering the poll below.
This article has 3 responses
With Yahoo’s known struggle lately, the extra 800 million would be good for Yahoo Inc. As long as they were able to maintain some control over ad content (doubtful).
I guess I’m in the minority here. This is a GREAT thing for Yahoo! There are still some big questions with management (it’s hard to argue that they seem like they have a plan and know what they’re doing), but it’s still a huge property with amazing market share in display especially.
Even if they’re declining in search, they still have one in five people going through them! That’s huge money. Going through with Google would have cut their legs. Why would someone need to sign up with them at all, if they could just appear on Google through Yahoo!?
Now if they can just not screw up this again-new opportunity…