Direct Online Marketing™’s Business Blogging Services
Corporate & Business Blogging Description
From the longer form ‘weblog’, blogs are self-published micro sites that can stand alone or be integrated into an existing Web site. They are generally reflective of the person, persons or company responsible for the blog and provide frequent updates in a chronologically backwards format (newest post or article first). Blogs are conversational in tone and humanizes any organization or business utilizing them correctly.
Personality of the Blog
Blogs offer a subjective informal opinion about a company or organization and can be thought of as an open friendly email to anyone (Doc Searls). People write blogs and not the Company PR Department. Not only must you write your blog with personality, but write about the people and personalities with your business. Tell their story as part of the overall picture
Blogging Voice
A good blogging voice is similar to that of good op-ed journalism. Not that blogging is journalism, but it’s a direct voice that readers can connect to informally and resonate with. It can be funny, annoying, informative, passionate, outspoken and thoughtful amongst many a thing, but it must never be dull, stale or corporate. Be unique!
Links and Linking
When referring to link building most people are talking about links to your site or page. With blogs, it’s just as important to link out and link freely. This allows your posts to provide context while your blogroll establishes your relation within a specific niche and who you consider worthy of further investigation.
Having Conversations
Blogs help to connect the Web – sites and users. Rather than sites as individual islands, blogs allow conversations and commentary on other blogs and sites. This conversation then develops and continues in the comments of each respective post.
Posting Frequency
Blogs are immediate, almost instantaneous. Blogs are at their best when you get the feeling that the blogger publishes as soon as he or she has something to say. As a result it's not frequent enough to publish once a month, even once a week. You might get some subscribers/readers, but you'll never become a voice they listen to, look forward to hearing from.
Become the Expert
Not only do you become a trusted voice and expert on your own business, but you can become a valued leader in your own industry or niche.
Customer Relationships
Blogs are the last place you should see a sales pitch. There should be parity between customer and business in that they share the same passions about products or services. It’s also an ideal place to listen to what customers have to say and take the feedback onboard.
Media Relations
A blog provides a channel where the media can check what’s being said as opposed to being a passive recipient of the press release
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Collaborating Internally
Rather than writing endless reports and losing emails, you can use blogs internally as a workspace and keep all project members updated.
Knowledge Management
Blogs works in two ways. First of all, they're an easy way for the readers to find information and resources they want or need. Readers come to blogs via search or their RSS readers because they want to find specific information.
Human Resources
As a thought leader with a passionate voice, you should be seen by many as an attractive employer. You should find better, more passionate fits for your organization.
Market Research: Test ideas or products
Because people can comment in an informal manner on a blog, they can offer you feedback on everything or anything you post. It can be a germ of an idea or a full blown product launch. Gather feedback and see who links back to you.
Trust the wisdom of those who read your blog and allow them to lead the conversation on specific ideas and products.
Improved Search Engine Rankings
Search engines love sites that have regularly updated unique content with natural linking patterns and that’s the type of site blogs are. A blog is often a shortcut to a boost in rankings.
Helping You Blog Your Business
Direct Online Marketing™ can help devise and implement a blogging policy and regime that’s right for you and your business. We’ll also provide you with all the necessary tools and training required to blog your business and help you establish an authentic corporate blogging voice within your market niche.
To learn more about our Business Blogging services and how we can help your business become an authentic voice in the blogosphere, request a no-obligation FREE Business Blogging Consultation.
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