Direct Online Marketing™’s Paid Search (PPC) Services

Pay-per-click (PPC) or paid search Description

Pay-per-click (PPC) or paid search, otherwise known as contextual or targeted advertising is an automated form of Web advertising that serves an advertisement based on the content viewed by the user. In effect, a site or search talking about or looking for iPhone will return ads related to the iPhone based on the context of the text.

As an advertiser, you bid on specific keywords related to your product, service or business, write a small advertisement, which is triggered to show on a search page down the right hand side or the very top when somebody activates it by typing in one of the keywords you’ve bid on. You only pay if the ad is clicked on up to an amount set in your daily budget for the account. Once the ad has been clicked on, the searcher is taken to a specialist landing page designed to convert that user for a particular action.

Direct Online Marketing researches the keywords that will provide you with the best return for your budget and then sets up your entire online advertising campaign. We also write the ads as well as the landing pages and test them extensively to ensure you’re getting the maximum return on your investment.

Direct Online Marketing holds qualifications and accreditations in the top three search engine PPC advertising programs: AdWords, the Yahoo! Publisher Network, and Microsoft adCenter. This means that we have met and surpassed the requirements set by these search engines to set up and manage effective PPC campaigns with sizeable budgets.

Pay per click advertising can be set up to be global, countrywide, or a specific area or state. Here at Direct Online Marketing we run PPC campaigns for local companies just targeting West Virginia. We also run a campaign for a company in Pittsburgh, PA that not only targets the U.S. but also Australia. We also have a company out of L.A. that has a six figure monthly PPC budget that we’ve increased ROI on by 20%.

Tailored PPC Campaigns

Irrespective of your company size or location, your industry, or your market, Direct Online Marketing™ is able to put together a PPC campaign that suits your budget and delivers results.

To learn more about our Paid Search services and how we can help your business achieve a better return on your PPC spend, request a no-obligation FREE Paid Search Consultation.