Press Release Optimization

What Is Press Optimization?

Press release optimization - or press optimization - is a specialized offshoot of search engine optimization. At the most basic level, the process involves optimizing a press release in almost all the same ways one would optimize a Web page. (There's no way to edit titles, meta tags, and the like through press release services - at least not yet - but the rest applies.)

For organizations that have or would like a press strategy, we highly recommend taking a longer-term strategic approach to optimizing the press releases. What are your organization's goals? How often are they changing? Who are the influencers in your sphere?

Direct Online Marketing™ is not a pr agency. We're not experts in general messaging and communications. What we do specialize in, however, is press optimization - getting the most out of the message you've already crafted with the search engines. You've already spent time and effort on making your company look its best - why not maximize that?

For PR Professionals

Whether you work for a pr firm or handle public relations in house for a corporation, you're on the lookout for how you can generate the most positive press for your client or organization...not to mention to minimize bad press. Optimizing press releases - particularly when done at a strategic level can help. How?

Reporters use search engines to find story ideas that haven’t been written and that that their editors will like.  For example, they might type "[your client] fraud" or any other hot topic.  If your client isn't showing up, you can expect a negative article to be written.  If one or more links appear - from a site displaying the release, blog posts or news articles written in response, or the client's press section - your client has a much better shot at a favorable article. 

To learn more about why press release optimization, how it can help you, and who we are, please download the complimentary brief below:

How to Fight Bad Press with Press Optimization

Then call us at 800.979.3177 to discuss how you can start making a difference today with just one press release.

Our Press Relase Optimization Services

We offer the following specific services to our clients:

• Keyword research - the most important part of any optimization effort - traditional SEO, press, video, etc. If you're not targeting the right keywords, you're wasting your time.
• Rewriting press releases to target those keywords, including links back to your site
• Distribution
• Setting quarterly and annual strategies

Who Benefits from Press Optimization?

We service three separate types of clients when it comes to this type of optimization:

• Companies looking to take advantage of their existing press strategies to receive full benefit from the search engines.
• PR agencies looking to enhance their value to clients.
• Organizations looking to get more out of an individual press release they're ready to send.

Free Press Optimization Consultation

We can help you develop an all-encompassing strategy for press optimization or optimize single or groups of press releases depending on your needs.

To learn more about our press optimization services and how we can help you, call 800.979.3177 today or request a FREE Press Optimization Consultation.