Social Media Marketing

Social Media Description

You’ve probably heard of facebook, social networking, and social media, but you may not have thought about it from a business perspective or how new media can be leveraged to benefit your online presence.

Social media sites create interactive Web pages where users can, depending on the type of site, edit information, upload pictures, bookmark news for others to see, present videos, and more. The site becomes much more than what is created by administrators - it becomes an online community.

Social media can take many different forms, including Internet forums, message boards, weblogs, wikis, podcasts, pictures and video. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging) and other microblogs are Jaiku and Pownce. Many of these social media services can be integrated via Social network aggregation platforms like Mybloglog, a Yahoo property, and Plaxo.

What makes social media different from traditional media such as television, radio, newspapers, and books is that social media is dependent on the interactions of its users to develop a shared meaning. While social media allows for passive media consumption, it isn’t restricted by it. A news article on a social media site can be commented on and written about elsewhere and referenced and linked to.

At Direct Online Marketing™ we’re able to integrate or establish a social media presence for your business or corporation. We’ll identify your strongest areas and develop a strategy to help you engage and be a part of conversations surrounding your industry, services or products.

There are also two other important aspects to social media that we can help you with to promote your business online:

1. Social Media Optimization (SMO) – promoting an existing site or Web presence via social media and bookmarking services and allowing your site users an easy way of submitting your site to these services.

2. Social Media Marketing (SMM) – creating additional content that can be used on the various social media platforms such as creating a facebook or myspace page for your business. Or, creating unique, newsworthy, or highly linkable content that can become popular on places such as Youtube or blogs.

Free Social Media Campaign Consultation

It’s all too easy to waste time, money and energy following a social media strategy that isn’t targeting your core users or isn’t of benefit to them when you do. Direct Online Marketing™ can tailor a social media solution that will benefit both your business and your customers.

To learn more about our social media service offerings and how we can help you, call 1.800.979.3177 today or request a FREE Social Media Campaign Consultation.