Direct Online Marketing™ and its staff are extremely well-versed in paid search marketing (aka pay per click), having run campaigns ranging in budget from thousands to millions of dollars across a wide variety of industries. Click on the following links to learn more about the specific paid search services we offer:
Paid Search Management
Our bread and butter, the majority of our paid search marketing work continues to be full-service account management of one or more accounts. This includes both starting accounts from scratch and taking over accounts that were originally created in house or by other agencies. Learn more about how we approach paid search account management.
Account Set Up
We will set up accounts for companies to run the campaigns themselves in house. This situation is a good fit for smaller advertisers with lower budgets and larger advertisers who have trained staff who can take the campaigns over once a solid foundation has been set. In other cases, sometimes an advertiser just wants to have their campaigns converted from Google AdWords to another search provider. To learn more about our account set up process, click here.
Account Makeovers
Is your campaign not producing the results you had hoped it would? Or maybe it used to perform well, but has started to sag? Our account makeovers might be the perfect solution for you. Typically, we’ll perform a total overhaul and work in a short time frame for testing before turning over to your team to continue on your own. Read more about our paid search account makeovers.
Landing Page Creation & Testing
User experience is critical for all online campaigns as you have only seconds to show the visitor what they want to see and why your organization before they will leave the page. We offer stand-alone landing pages for lead generation campaigns, which can be reconfigured for any online campaign, including paid search. Learn more.
Display Network Remnant Ad Campaigns
Google AdWords’ Display Network (formerly “content network”) offers a way to extend your reach by several orders of magnitude while still having useful refinement and tracking resources. Because you get the impressions for free, it can be particularly useful for branding campaigns. Learn how to leverage the Display Network.
Negative Keyword Lists
Ever wonder how much of your PPC ad spend is completely wasted? Let us help you determine the amount and – more importantly – help you keep from wasting it in the future. We can not recommend our negative keyword list generation highly enough.
Free Google AdWords Audit Offer
If you are currently running Google AdWords campaigns of $1,000 to $20,000 per month or more, you are eligible for a free Google AdWords Audit. To learn more about this offer – or just to inquire about our paid search services – please call 800.979.3177 or click here.
