While we offer a variety of paid search services from Google AdWords account makeovers to negative keyword lists (and our free AdWords Audits), our core offering has always been and remains full account management.

Paid Search Management Components

This full-service management includes:

  • Keyword Research
  • Ad Creation
  • Account Organization & Optimization
  • Bidding & Budgeting
  • Conversion Tracking
  • Continual Testing
  • Reporting

New vs. Existing Paid Search Accounts

Whether you’re new to paid search or just looking to gain more from your current efforts, we can help.  We build accounts from scratch and can make over existing accounts that were built in house or by another outside agency.  In many cases for existing advertisers, we can begin managing the existing account while building a makeover offline to ensure a seamless transition.

Paid Search Providers

We can help you reach buyers locally and globally through the following search engines:

Google AdWords

Google AdWords remains the largest paid search provider in the world and commands approximately 2/3 of the market share in the United States.  We are a Google AdWords Certified Partner.

Microsoft adCenter

Microsoft adCenter is the only other major provider of paid search advertising in the United States, which it became after completing a partnership transition with the now-defunct Yahoo! Search Marketing in November 2010. Direct Online Marketing™ has received certification as a Microsoft adExcellence Company.

Foreign Search Engines

We’re also able to help with the major foreign search engines such as Yandex Direct and Baidu Phoenix Nest, be it by managing ourselves or working with partners depending on the complexity of the campaign and language needs.  Depending on your needs and target country, Google AdWords and foreign versions of Yahoo! Search Marketing may not be enough.

Boost Your PPC ROI Today

To learn more about our paid search management services, please click here or call 800.979.3177 for a free consultation.  And if you’re currently spending $1,000 to $20,000 per month or more on paid search, be sure to ask about our free Google AdWords Audit.