While we offer a variety of paid search services from Google AdWords account makeovers to negative keyword lists (and our AdWords Audits), our core offering has always been and remains full account management.
Paid Search Management Components
This full-service management includes:
- Keyword Research
- Ad Creation
- Account Organization & Optimization
- Bidding & Budgeting
- Conversion Tracking
- Continual Testing
New vs. Existing Paid Search Accounts
Whether you’re new to paid search or just looking to gain more from your current efforts, we can help. We build accounts from scratch and can make over existing accounts that were built in house or by another outside agency. In many cases for existing advertisers, we can begin managing the existing account while building a makeover offline to ensure a seamless transition.
Paid Search Providers
We can help you reach buyers locally and globally through the following search engines:
Google AdWords remains the largest paid search provider in the world and commands approximately 2/3 of the market share in the United States. We are a Google AdWords Certified Partner.
Bing Ads is the only other major provider of paid search advertising in the United States, which it became after completing a partnership transition with the now-defunct Yahoo! Search Marketing in November 2010. Direct Online Marketing™ has received certification as a Bing Ads Preferred Agency – one of only 17 search agencies recognized as such worldwide.
Foreign Search Engines
We’re also able to help with the major foreign search engines such as Yandex Direct and Baidu Phoenix Nest, be it by managing ourselves or working with partners depending on the complexity of the campaign and language needs. Depending on your needs and target country, Google AdWords and foreign versions of Yahoo! Search Marketing may not be enough.
Boost Your PPC ROI Today
To learn more about our paid search management services, please click here or call 800.979.3177 for a free consultation. And if you’re currently running Google AdWords and want to make sure you’re getting the most out of your campaigns, be sure to ask about our Found! Google AdWords Audit.