How We Help your Business through Internet Advertising
Direct Online Marketing™ is an internet advertising and search engine marketing company that knows how to reach quality prospective clients and get them interested in your offerings. We have profitable experience in fields ranging from financial to entertainment and have helped businesses sell both products and services. Chances are we can help you dramatically increase sales and profits, but if we don't think we can, we'll tell you before you spend a dime. Request a FREE Search Engine Marketing Consultation to see if we can help you make money.
The key to Direct Online Marketing™’s targeted internet marketing services is that we know it’s all about the bottom line. We’re not an ad agency that wants to show how smart they are using the latest technologies and playing around with fancy internet advertising that doesn’t sell. We aim to produce measurable results for your business through search engine marketing and other types of internet advertising. We know that if you see value early on, we will be partners for a long time to come as your business grows.
We specialize in the following internet marketing areas and offer our services in any or all of them depending upon your unique needs and desires (visit Internet Marketing Terms for definitions):
Web Site Usability
Before you aggressively start advertising on the internet, you need to make sure your Web site is “usable”. Proper Web site Usability for a business Web site relies on both Site Architecture and Copy that Informs and Sells.
Site Architecture
If people can’t find what they’re looking for on your site, what good is it? It’s too easy to find information elsewhere on the web through search engines and people are more impatient than ever before. Direct Online Marketing™ makes sure people can navigate through your Web site to find all the information they need. Unless you have an enormous Web site loaded with useful information, there’s no need for your site to have its own search feature, although a site-wide search engine can be added if you prefer.
Just as important as visitors finding information they seek, Direct Online Marketing™ insures people can easily find all the information you want them to see. Moreover, they will want to see this information given the layout and proper incentives.
Copy that Informs and Sells
Don’t become a victim of buzzwords and archaic industry jargon. People want to understand what they’re buying and how it will benefit them. The same rules of non-internet advertising apply here – tell potential clients about product benefits, not features.
Direct Online Marketing™ will make the words on your Web site easy to understand, yet not amateurish. The copy will go beyond simply informing and sell your products and services in an effective but not overbearing way. All the internet advertising and search engine marketing in the world won’t do you much good if people don’t understand what you sell and how it can help them.
Search Engine Marketing
99% of all people on the internet now use internet search engines*. And why not? Search engines provide quick, relevant results to virtually anything you can think to search for. Search Engine Marketing allows you to place your ads directly above or next to the non-paid, natural search results.
Direct Online Marketing™ is an expert search engine marketing company that can set up and handle all the accounts you will need to be sure you reach the maximum number of potential clients searching on the Web. Google (whose results and ads also appear on sites like AOL, Amazon, and Ask.com) and Yahoo! Search (who sends ads to CNN, ESPN, Excite, and others) are currently the industry’s largest search engine advertising networks. MSN also recently released its own program and is sure to become a huge industry player. In addition, hundreds of other search engines that accept their own advertising exist including LookSmart, GenieKnows, and Snap.
Direct Online Marketing™ will do the following as your search engine marketing company:
1. Find search terms and develop effective ads to attract quality prospective clients;
2. Set appropriate bids and monitor them for lowest costs and maximum value; and
3. Create strong selling Landing Pages to convert ad viewers into leads and/or clients.
Search Engine Optimization (SEO)
Here you can substitute the word “optimization” with “friendly”. The purpose of Search Engine Optimization is to have your Web site ranked highly by the search engines on relevant keyword searches. Although the process is not immediate (expect it to take 3 months to see real results), Direct Online Marketing™ has the search engine optimization marketing experience and know-how to help potential clients find your Web site in the free natural listings.
While each search engine has its own Algorithm, proper search engine optimization should allow you to get relatively high rankings on many different search engines, including all the majors like Google, Yahoo!, and MSN. See how you’re currently listed with these important search engines.
Other Internet Advertising (Banner Advertising, Blogs, etc.)
Search Engine Marketing is usually the quickest and most effective way to start making direct internet advertising and marketing work for you. There is, however, a whole host of ways to reach interested potential clients. Direct Online Marketing™ also facilitates banner advertising, blogs, wikis, referral and affiliate marketing, press releases, and more ways to take advantage of new and existing web technologies.
Landing Pages
Information about landing pages could be included in the descriptions of several of Direct Online Marketing™’s specialties listed above. Landing pages are used in conjunction with Web site usability, Search Engine Marketing, and Other Internet Advertising. The vital importance of landing pages, however, warrants its own page.
In conjunction with all of these methods, Direct Online Marketing™ applies rigorous testing to continually refine results and bring you increasingly improved internet advertising results.
Now you know what we do as a search engine optimization and search engine marketing company in addition to the other types of internet advertising services we provide. So, what’s it going to cost?
* comScore qSearch data, January 2005
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