We’ve run search engine marketing (SEM) campaigns for clients wanting very different outcomes. While the specifics of metrics like target cost per lead vary from client to client, most fall into one of the following categories:
Lead Generation
All clients who use paid search marketing or other forms of SEM for lead generation purposes want as many qualified leads as they can get at a cost per conversion of roughly one red cent. In reality, they usually have specific goals such as generating as many prospects as possible when in expansion mode or halving their current cost per lead. Learn more about how we can help you with lead gen.
ecommerce
Your site has the ability to accept orders from anywhere in the world. Now how can you increase them while maintaining a great return on investment (ROI)? Find out how we help clients improve sales with SEM.
Ad Impressions
If you’re a publisher or just have so much traffic that you can build additional revenue streams through selling ads, we can help. Through increased traffic from search engine optimization campaigns or a kind of arbitrage with paid search and heavy analysis of Web traffic, you can gain more of the visitors who spend more time viewing more pages of your site. Read more about our SEM efforts to increase ad impressions.
Branding
We’re not branders – that takes a specialized knowledge that is not our forte. However, we’ve worked with many clients and branding / ad agencies on how to enhance brand awareness with search engine marketing. Learn different ways to use search to brand your company and increase awareness.
Discuss Your Goals with Us
Whether you fall into one of the above categories or not, we’re pleased to discuss your particular goals, challenges, and assets over the phone. To set up a consultation, please call 800.979.3177 or click here.
