Are you a publisher whose primary goal is to increase ad sales on site? Or are you looking to diversify your revenue streams by selling more ads in addition to your other marketing goals? Learn how you can increase Web traffic and site usage to meet these goals.
How to Generate More Ad Impressions
Generating more ad impressions for any site can and should come from the following areas:
- Generating more quality traffic. Junk traffic doesn’t help you out in the long run, or with the next couple items, which act as multipliers.
- Increasing pages per visit. Give people a reason to stay awhile and explore the site. Whatever you do, do NOT make it harder for them to find what they’re looking for as this will lead to frustration and get them to never come back. Speaking of which…
- Encouraging return visits. Just as it’s easier to sell to someone who’s already bought from you, it should be easier to get someone to bookmark your site or grab your RSS feed or find other ways to stay top of mind than to encourage more new visits. By giving people reasons and reminders to return, you’re multiplying the effects of all your marketing efforts.
A huge part of all the above is analytic study. You need to understand how each particular traffic source (e.g. paid search, SEO, referral) and their individual components (keyword, individual site / page) performs. Then you can understand what each is worth, increase traffic from those sources, and find other similar sources that should produce similar results.
Make Your Site Stickier
We talk a lot about increasing conversions – whether the conversion is defined as a lead or sale on the Found Blog and throughout this site. But goals can take many shapes; heck, even the world’s most popular analytics tool (Google Analytics) offers three types of goals, two of which are related to general site usage: number of pages per visit and time on site per visit.
We are in firm belief that any search engine marketing needs to take into account not just how to get more traffic to a site, but also help convert that traffic into something meaningful, although in most relationships, an agency only has so much power over the latter. If an SEM firm does not take any responsibility for the latter, it can simply send junk traffic (traffic without reference to quality is easy to generate) and claim it has done its job.
In addition to driving quality traffic to publisher sites and driving it to the best entry points, we make suggestions on how to make the site stickier. This may mean improved navigation, added functionality, different graphics, or any of a number of other features.
Request a Free Consultation
To learn how you can increase quality, sticky traffic at the lowest costs, call us at 800.979.3177 or click here. We’re happy to discuss your needs and offer suggestions on how we can help.