Some of the benefits to a properly executed SEO campaign include:
- SEO Benefit – Best Marketing ROI
When compared to all other forms of online marketing, Search Engine Optimization (SEO) offers the greatest Return On Investment (ROI) for your business.
- SEO Benefit – Crawled by Search Engine Spiders
There’s no excuse for blocking spiders crawling your site due to broken links. The further a search engine spider can crawl your site the more pages can be indexed.
- SEO Benefit – Better Rankings in the Longer Term
A site that has been designed with both on-site and off-site SEO factors taken into consideration should continue to rank for a set of specific keywords in the long run. Stopping an SEO campaign will not immediately impact a site’s ability to rank the same way tuning off a PPC campaign would.
- SEO Benefit – Site Access for All
In some parts of the world it’s simply good practice, in others a legal requirement, but optimizing your site correctly to ensure the partially sighted / blind can use it is advisable.
- SEO Benefit – Compatibility across all Browsers
When a site is fully optimized including complete validation there is a greater chance of it working properly with all browsers ensuring the maximum number of visitors will see it correctly.
- SEO Benefit – Usability
A well optimized site is one that is also easier to use and provides a better user experience.
- SEO Benefit – 24/7 Marketing Department
A well optimized site will rank all day, every day, throughout the year.
- SEO Benefit – Branding
You can be known far and wide around the globe or tight local regions for the same keywords by incorporating a sound, yet inexpensive, SEO brand strategy.
- SEO Benefit – Higher Search Engine Ranking Positions (SERPs) = More Leads = More Sales
You can reduce server stress and load times, which leads to speedier pages, happier search engine spiders and retained visitors by validating code and optimizing files.
- SEO Benefit – Targeted Traffic
Anybody can get you more traffic, but can they get you traffic targeted to your business keywords that generates quality converting leads? When done properly SEO can.