Direct Online Marketing™ and its staff are extremely well-versed in search engine optimization, having developed SEO strategies for both established and emerging sites across a wide variety of industries. Click on the following links to learn more about the specific SEO services we offer:
“On Page” or on-site SEO refers mainly to the text and content on your web site pages as well as other site related elements such as code and meta information. The key is to optimize all the elements sufficiently so the Search Engine can find your Web page when a surfer is searching for your web sites particular topic. Learn more about on-site SEO factors. Our services include:
Usability – Site Architecture
If people can’t find what they’re looking for on your site, what good is it? It’s too easy to find information elsewhere on the web through search engines and people are more impatient than ever before. Direct Online Marketing™ makes sure people can navigate through your Web site to find all the information they need. Unless you have an enormous Web site loaded with useful information, there’s no need for your site to have its own search feature, although a site-wide search engine can be added if you prefer.
Just as important as visitors finding information they seek, Direct Online Marketing™ insures people can easily find all the information you want them to see. Moreover, they will want to see this information given the layout and proper incentives.
SEO Copywriting that Informs & Sells
Don’t become a victim of buzzwords and archaic industry jargon. People want to understand what they’re buying and how it will benefit them. The same rules of non-internet advertising apply here – tell potential clients about product benefits, not features.
Direct Online Marketing™ will make the words on your Web site easy to understand, yet not amateurish. The copy will go beyond simply informing and sell your products and services in an effective but not overbearing way. All the internet advertising and search engine marketing in the world won’t do you much good if people don’t understand what you sell and how it can help them.
Off-site optimization refers to actions taken outside of a particular website to make it more visible to search engines. Off-site optimization is basically interchangeable with the term “link building.” Learn more about off-site linking factors.
Google and bing have read the trends toward mobile and local search engine usage and are giving local results more and more prominence in their general results with large, moving maps. Learn how you can take advantage of this focus with local SEO.
Press Release Optimization
If you’re already sending out press releases, but not optimizing them (and your strategy for sending them out) for the search engines, you’re losing out on a huge opportunity. Find out how we can help you get more out of your pr strategy with press release optimization.
SEO Site Audits
Before you start any kind of SEO work on your site you need to develop an SEO strategy and then a prioritized to-do list of action items. The foundation of this effort comes with an SEO audit. Without knowing what’s wrong with your site how can you ever expect to get anything right? Learn more about how an SEO site audit can be the most important thing you can do for you online marketing efforts.
Free SEO Site Audit Offer
If you contract Direct Online Marketing™ to perform SEO work based on an SEO site audit we’ve created for you, then the cost of the original audit will be deducted from the full price of the contract. To learn more about this offer – or just to inquire about our search engine optimization services – please call 800.979.3177 or click here.