Local SEO (or local search engine optimization) is the process of improving content, code markup, technical performance, and the backlink profile of a website to improve its visibility in location-based keyword searches. Many of the tactics used on a website to positively impact performance in traditional search can also be applied to Local SEO, however factors like consistency of information in online business listings and category settings in search engine business profiles also have a strong impact in Local SEO.
What is local SEO?
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