Author: Anna Davis

What Is Google Tag Manager and Why Does Your Site Need It?

Google Tag Manager (GTM) provides an easy-to-use method by which marketers and website owners can manage multiple technologies on their sites. It all has to… Read More

Image SEO: Does Alt Text Still Matter in 2018?

Anna Davis | August 21, 2018 |  

With all of the buzz following Google’s redesign of their image search UI in February, image search engine optimization (SEO) is back with a vengeance.… Read More

7 Signs You’re Spending Too Much on Google Ads

Anna Davis | July 24, 2018 |  , ,

Pay-per-click advertising is a competitive and tricky world to navigate. Ad platforms like Google’s are incredibly effective marketing tools. But without extensive knowledge and experience… Read More

How Important Are Social Media Profiles to SEO Anyway?

Social media is about so much more than just attractive pictures and recycled memes — without adequate consideration, social media can either help or hurt… Read More

What The Latest Snapchat Feature Means For Users And Brands

Just when you thought Snapchat was going to start fading into the background thanks to Instagram stealing their idea for Stories, the social app had… Read More

Bet(a) You Didn’t Know About the AdWords Update

Anna Davis | August 1, 2017 |  , ,

Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that… Read More

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