Will AI Replace Copywriters? (Our Review Of Unbounce Smart Copy)

Editor’s Note: In May 2021, landing page builder and platform software company Unbounce acquired Snazzy.ai to add AI copy generator technology to its platform. Since that acquisition, Unbounce has rebranded the tool as “Unbounce Smart Copy.” In the world of artificial intelligence, the “singularity” is when the AI becomes indistinguishable from human thinking. There have […]

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Why I Love Working at Direct Online Marketing

Before I start, I want to make something clear for everybody. I volunteered to write this blog post. Nobody told me, or even specifically asked me to do it. I saw the opportunity to finally write something like this, and I took it. Why? Because I genuinely love working here. Now, if you’re somebody who […]

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What is Historical Optimization, and Why Should I Do It?

Historical optimization is one of the most powerful tools in our SEO arsenal. It revives great content and makes it relevant again, which drives more organic traffic to your site. Some might even say it’s magic because of the fast, notable results it brings. Well, if historical optimization is magic, then we are the magicians. […]

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Want Approval For Resellers And Partners To Use Your Trademark In Google Ads?

The use of third-party trademarks in Google Ads campaigns is always a risky endeavor. Though in some cases, like when you have approved retailers or licensed resellers of your products that are encouraged to sell your online on your behalf, setting them up with trademark approval in Google Ads can be critical to their success. […]

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What Are the Best WordPress Plugins for SEO? (Updated 2022)

Ah, WordPress. We love it. You love it. Everybody loves it. In fact, almost a third of all websites out there are using it. And we’re pretty sure every one of those sites that make up 33.3% of the Internet are using at least one of the following WordPress plugins for SEO to improve their […]

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Our Best Practices For Creating an Effective Landing Page

You need to create an effective landing page in order to increase your conversion rate. And before you get too complex in your layout, it might be best to start with some simple landing page best practices. That’s because a landing page is the first thing that your visitors see when they arrive on your […]

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How Big Should Your Keyword Target List Be Each Quarter?

When it comes to keyword targeting for SEO, there are a lot of factors to consider. How big should your keyword target list be each quarter? What types of keywords should you focus on? And how do you determine which keywords are the best for your business? Don’t worry, we’re going to do our best […]

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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)

Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the world of marketing, and we think there’s a good reason for that. But is ZPD just a bunch of hype? Jargon? A buzzword? To be honest, when we first heard the term being thrown around late last year, we had […]

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Got an SEO Audit? Let’s Actually Make It Easy to Understand

SEO audits are important to any business that operates in an online or partially online manner. So, basically, any modern business. You probably already have the gist of what SEO audits accomplish, but here’s a brief summary just in case: Provide a list of things you need to do in order to improve your organic […]

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