Author: Chris Loren
Will AI Replace Copywriters? (Our Review Of Unbounce Smart Copy)
Editor's Note: In May 2021, landing page builder and platform software company Unbounce acquired Snazzy.ai…
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Why I Love Working at Direct Online Marketing
Before I start, I want to make something clear for everybody. I volunteered to write…
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What is Historical Optimization, and Why Should I Do It?
Historical optimization is one of the most powerful tools in our SEO arsenal. It revives…
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What Are the Best WordPress Plugins for SEO? (Updated 2022)
Ah, WordPress. We love it. You love it. Everybody loves it. In fact, almost a…
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Our Best Practices For Creating an Effective Landing Page
You need to create an effective landing page in order to increase your conversion rate.…
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How Big Should Your Keyword Target List Be Each Quarter?
When it comes to keyword targeting for SEO, there are a lot of factors to…
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Zero-Party Data vs. First And Third-Party Data (Win Buzzword Bingo, Guaranteed!)
Zero-party data (ZPD) is one of the latest buzzwords that’s causing a ruckus in the…
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Got an SEO Audit? Let’s Actually Make It Easy to Understand
SEO audits are important to any business that operates in an online or partially online…
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A/B Testing: Digital Marketing Gets Testy
Digital marketing lives and dies by metrics. If something’s not working, it needs to be…
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How Are Digital Graphics Used to Advertise?
A picture says a thousand words, as the old saying goes. But how many words…
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B2B Digital Marketing Strategies that Get Results
Below is a quote from the great Jack Welch that we're almost certain you've never…
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How to Avoid Getting Your Google Ads Disapproved
And Why It’s About to Matter More than Ever Google Ads is a great way…
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