Author: Chris Loren

A/B Testing: Digital Marketing Gets Testy
By Chris Loren| 6 Min Read | October 27, 2021

A/B Testing: Digital Marketing Gets Testy

Digital marketing lives and dies by metrics. If something’s not working, it needs to be…

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how are digital graphics used to advertise
By Chris Loren| 10 Min Read | October 5, 2021

How Are Digital Graphics Used to Advertise?

A picture says a thousand words, as the old saying goes. But how many words…

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B2B Digital Marketing Strategies that get results
By Chris Loren| 11 Min Read | August 30, 2021

B2B Digital Marketing Strategies that Get Results

Below is a quote from the great Jack Welch that we're almost certain you've never…

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How to Avoid Getting Your Google Ads Disapproved
By Chris Loren| 10 Min Read | July 26, 2021

How to Avoid Getting Your Google Ads Disapproved

And Why It’s About to Matter More than Ever Google Ads is a great way…

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How Can Google Ads Help You Advance Your Business Goals?
By Chris Loren| 14 Min Read | June 11, 2021

How Can Google Ads Help You Advance Your Business Goals?

Google Ads is one of the most effective methods of paid online advertising. Period. But…

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microsoft ads
By Chris Loren| 5 Min Read | May 26, 2021

Which PPC Network is Best — Microsoft Advertising or Google Ads?

Before getting any deeper into this article, it’s important to establish some branding vocabulary here.…

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How Can I Use Modular Content in My Digital Marketing?
By Chris Loren| 6 Min Read | April 26, 2021

How Can I Use Modular Content in My Digital Marketing?

Modular content is content that you can easily repurpose to satisfy an array of needs.…

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How Can Website Design Affect SEO?
By Chris Loren| 5 Min Read | April 13, 2021

How Can Website Design Affect SEO?

If one were to think of the internet as a vast, digital ocean of so,…

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What is a call to action
By Chris Loren| 5 Min Read | March 12, 2021

What Is a Call to Action? (Click Here to Find Out)

Pay per click (PPC) advertising only makes sense when it’s driving towards a specific goal. …

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