Author: Cory Hedgepeth

Cory Hedgepeth is a staff writer for Direct Online Marketing. He covers trending news in search engine optimization, email marketing, and social media. Cory has contributed to major publications over a span of 10 years, including USA Today. His career in digital marketing began in 2001, today he consults global brands on search engine optimization strategy, including content marketing efforts. He’s a diehard Kansas City Chiefs fan who bravely faces their annual playoff choke jobs.

Bing Expands Verizon Media Relationship (And That’s Great for Marketers)

Cory Hedgepeth | April 23, 2019 |  , ,

Google Ads isn’t the only game in town. Bing, DuckDuckGo, and Ahref’s are staking out their claims in the ad space. The relationship between Microsoft… Read More

How to Be a Data-Driven Decision Maker

Imagine for a second you’re manning an oil well. I know, this feels hypothetical and embedded in fantasy. You most likely have little in common… Read More

Australian AO Says SEO ‘Horror Stories’ by ‘Dodgy Practitioners’ Need Regulation

Cory Hedgepeth | April 9, 2019 |

Australia is set to become the first nation in the world to draft legislation which would protect consumers from digital marketing scams. The Australian Small… Read More

Ahrefs Announces Search Engine That Pays Publishers, Targets Google Market Share

Cory Hedgepeth | March 29, 2019 |

Ahrefs, one of the most popular SEO tools, stunned the SEO community when it announced plans to create a search engine. (In its current incarnation,… Read More

The Amazon Mobile Video Ads Dilemma Everyone’s Missing

Amazon marketing executives realize one truth. They’ve entered complicated times. The company’s advertising revenue doubles on an annual basis. Last January, the company reported a… Read More

This Is Why Your Direct Traffic in Google Analytics Is so High

Cory Hedgepeth | March 21, 2019 |  , ,

What is Google Analytics direct traffic? When you first see (direct) appearing in your traffic stats, you probably make assumptions. However, as time goes on,… Read More

Bounce Rate In Google Analytics (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.

Email Marketing Strategies And Concepts: A Comprehensive Guide

Cory Hedgepeth | February 25, 2019 |

Email marketing is often used to turn prospects into paying consumers of your products and services. And it can help nurture fruitful, lasting relationships between your company and subscribers. So how does it all work?

DuckDuckGo Explodes With 1 Billion Monthly Searches (Um, Is This Really Happening?)

DuckDuckGo’s 1 billion monthly searches announcement carries more weight than just that of tech grandstanding; it brings about discussions of market share in a market where such conversations are often disregarded as heresy by tech pundits.

Higher Education Marketing: Maximize Student Recruitment with Facebook Ads [FREE EBOOK]

Why use Facebook for higher-ed student recruitment? It’s one of the most robust ad platforms on the planet. Check out our latest ebook!

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