Author: Dana Schumacher

About Dana Schumacher: Dana Schumacher is a Senior Digital Analyst at Direct Online Marketing. Dana has 10+ years of experience in the digital marketing space, with emphasis on analytics and Search Engine Optimization (SEO) Dana has a passion for problem-solving and discovering business opportunities through data, analysis, and insights. Dana is a Pittsburgh native and earned a <a href="https://pointpark.edu/academics/schools/schoolofcommunication/Programs/PRandAd">B.A. in Advertising & Public Relations from Point Park University.</a>

Posts by Dana Schumacher

How to Track Users Across Subdomains (Updated For GA4)

Posted on November 7, 2022

Looking for information regarding subdomain tracking for monitoring users across your entire platform in Google Analytics 4 (GA4)? Just so you know, GA4 handles subdomain tracking automatically. You DO NOT need to do any sort of cross-domain tracking for those situations. How much longer are you going to rely on Universal Google Analytics? You are […]

Bounce Rate In Google Analytics 4 (Everything You Should Know)

Posted on September 16, 2022

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into the their equations; in which case we find total confusion. Let’s solve that.
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Where Did My Bounce Rate Go in GA4? Enter Engaged Sessions (Updated August 2022)

Posted on August 5, 2022

With Google Analytics 4, a lot of things are changing. One of those changes, initially, was the removal of the bounce rate metric in lieu of the new GA4 metric engagement rate. Our first reaction to this news was something along the lines of “Oh no! How can Google bounce the bounce rate?” Well, they […]

4 Easy Steps To Set Up Cross Domain Tracking With GA4

Posted on June 3, 2022

Editor’s Note: This content will focus on cross domain tracking for GA4. For cross domain tracking in Universal Google Analytics, please refer to that step by step process here. What you are about to read focuses on Google Analytics tracking across multiple domains. Looking for information regarding tracking for multiple subdomains? Google Analytics 4 handles […]

A Digital Marketer’s Guide to Button Tracking Using Google Tag Manager and Google Analytics

Posted on July 8, 2020

Editor’s Note: Looking for information on how to set up button tracking Google Analytics through Google Tag Manager? We get it. It’s also likely that you are still using the traditional version of the platform – Universal Analytics. In case you didn’t know, you are at risk of losing any of your historical performance data […]