Author: Jonathan Bentz

Website Redesign SEO: What to Do When Your Traffic Takes a Nosedive

Redesigning the website was near the top of the to-do list when you accepted the offer to take over marketing for your company earlier this… Read More

Online Competitor Benchmarking: How to Stop Competitors from Eating Your Lunch

Jonathan Bentz | August 30, 2018 |  , , ,

A quick Google search defines competition as “the person or people with whom one is competing, especially in a commercial or sporting arena.” No matter… Read More

8 Marketing Strategies for Rehabs Now That SAMHSA Occupies 44K Top Rankings

Beginning in February 2018, Google began slowly rolling out a significant change to how it presents search results in the United States when users query… Read More

15 Actionable Lead Generation Ideas For Software Companies

In today’s data-heavy, research-driven, overcrowded online marketplace, it can be really difficult for marketing professionals to find multiple lead generation sources that are successful. Too… Read More

Chrome Demands You Get Your HTTPS Together

Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users… Read More

A Bipartisan Digital Campaign Audit Of Trump & Hillary

Twenty-eight days ago, the 2016 United States Presidential election campaign season reached a level of circus-like entertainment once thought impossible when the first Presidential Debate… Read More

Promoted Pins: Why Retailers Should Start Using Pinterest Advertising

Pinterest made up nearly a quarter of all social sharing activity during the 2013 holiday season. Of course businesses want to capitalize on it!  … Read More

Google Shopping Campaigns Unboxed, (Ad Groups Not Included)

This week, Google Shopping Campaigns officially came out of beta and are now available to all AdWords advertisers. The new type of campaign will eventually… Read More

AdWords Updates How Advertisers Track Conversions

Jonathan Bentz | February 7, 2014 |  

As an advertiser, you know how important goals are. They must be measurable, attainable and unique. Having an understanding of the importance of your goals,… Read More

Facebook Retargeting Custom Audiences and New Call to Action Buttons

So we have talked before about Facebook retargeting (or remarketing as Facebook and Google like to call it) and the options available to target audiences.… Read More

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