Author: Jim Foreman
GA4 Comparisons, the New Segments
Google Analytics 4 (GA4) is the standard tool for tracking and understanding web and app…
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How to Leverage Google Ads Scripts for Automated Success
Table of Contents Understanding Google Ads Scripts Getting Started with Google Ads Scripts Practical Automation…
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How to Integrate SEO and PR Without Losing Your Mind (Or Your Rankings)
Table of Contents Introduction How SEO and PR Goals Overlap Benefits of Using SEO for…
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Embarking On International Marketing? Know The Rules And Regulations Before You Go
Updated 3/18/2024As businesses keep growing in the digital age, reaching out to international markets has…
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ECommerce in 2023: Keep Up the Good Work, But Don’t Stop Now (Updated November 2022)
As 2022 gradually fades into the past, we can reflect on many unexpected lessons from…
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Which Crypto Platform Has The Best SEO Strategy?
With the rise of legitimate businesses accepting crypto as viable payment options comes an increase…
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SEO Trends Used By Pittsburgh’s Top Cybersecurity Companies
When you look at Pittsburgh today, you'll see a historic metropolis spread out over dozens…
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What Are Micro-Moments To Google (And How Should B2Bs Leverage Them?)
Are your prospective clients or customers the types of people who need to go somewhere,…
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What is Google Analytics 360 and What Can the Data Do For You? (Updated 2022)
Editor's Note: Looking for information on Google Analytics 360? Are you still using the traditional…
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How to Grow (Digitally) In the Pittsburgh DMA
Ah, Pittsburgh. You probably already know a thing or two about our city (and the…
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Which Site Speed Tool is Better? Google PageSpeed Insights vs Pingdom (Updated 2022)
As good stewards of the websites under our purview, we track a series of vital…
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What B2B Pros Need To Know After Canadian Marketing’s Big Night
Not only did our Canadian cousins celebrate their Thanksgiving recently (on the second Monday in…
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