Editor’s Note: This article about GA4 implementation was originally published in the PTC Member News section of the Pittsburgh Technology Council and is reprinted here with permission. Have you been seeing the acronym GA4 littering your LinkedIn feed and wondered “what the heck is that?” Likely followed by “should I care?” The answer to the […]
Read More… from Still Putting Off GA4 Implementation? Here’s Why You Can’t Wait.
Justin’s Note: When we originally published this list of holiday eCommerce tips way back in 2009, it was one of the original installments of our “The Marketing Experts” series. Many of the ideas included in this post were originally sent to us straight from Atlanta’s own Jason Capshaw. Over the last decade-plus since it was […]
I’m excited to announce something that’s been in the works for a while. DOM has acquired C-leveled, one of the top branding and marketing firms in Pittsburgh, in an effort to better serve our clients and other growing companies in their marketing campaigns from “concept to client.” DOM’s always been strong at driving quality traffic […]
Read More… from Direct Online Marketing Acquires C-Leveled Agency
Are you one of the many businesses that have a registered trademark on your products, services, or company name? In case you didn’t already know, Google doesn’t actually register trademarks. But that doesn’t mean you can’t choose to request an investigation of infringement by advertisers outside of the ones you authorize. Listen, trademarking is an […]
On Tuesday, three members of the United States Congress introduced the Banning Surveillance Advertising Act (BSAA), with the goal to prohibit digital marketers from targeting ads to consumers. If passed, the bill would cause a major change in how agencies like ours and companies like yours would be able to target advertisements online. Instead of […]
Wow, 2021 was something else, wasn’t it? Thankfully, it’s almost over. That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started, the talented team at DOM has put together our favorites for digital marketing. Below, we’ve compiled 14 resolutions from […]
Read More… from New Year’s Resolutions: Digital Marketing Edition (Updated For 2022)
The Internet has become so integrated into our daily lives that we rarely reflect upon how drastically the world has changed. Now more than ever, brands and individuals have access to tools to achieve beyond what would have been thought possible compared to the world just two decades ago. For exporters who take their global […]
Read More… from How Online Marketing Helps Global Exporters Grow (Updated August 2021)
I’ve been involved in PPC a pretty long time – since 2001 and the days of GoTo.com*. Originally I worked in-house and had to be able to explain PPC and campaign performance to the C-suite. After starting this agency in 2006, my audience became CMOs, presidents, and owners of prospective clients. Today, in addition to […]
Read More… from Making Sense of PPC Metrics – A Guide for CMO’s (updated 2020)
There’s an old saying apparently not by Goethe* that a person’s best trait is also her or his worst. The same holds true for things…like analytics. Virtually anything online can be measured. But using analytics can have unintended consequences. Sometimes information overload causes people to give up; sometimes people focus too narrowly on a particular […]
Read More… from So Which PPC Metrics do You Really Need to Know? (updated July 2020)