Author: Leland Reed

7 Top Tips to Craft Compelling Expanded Text Ad Headlines

Leland Reed | September 13, 2018 |  , , ,

There are good Google Search expanded text ads, and then there are text ads that are put together so well, they stop you in your… Read More

Google Shopping Ads: 5 Ways To Revitalize Your Campaigns Today!

If you haven’t noticed by now, a large amount of the real estate at the top of Google search results has slowly been taken over… Read More

Bing Announces Multiple Changes & Feature Coming To Bing Ads

Leland Reed | March 2, 2018 |  , , ,

There’s no denying the simple truth that Bing Ads hasn’t always been quite as robust as Google AdWords, but Bing has been in a constant… Read More

Google AdWords Bids Farewell to Rarely Used Review Extensions

If there’s one thing that can be said about Google, it’s that they are always experimenting with new features and functionality for their wide world… Read More

Supercharge Search and Shopping with Similar Audiences

When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In… Read More

Google Updates Merchant Center! What Does That Mean for You?

  I’m sure you’re a lot like me and find it hard to get excited about anything in Google Merchant Center. The UI is bland,… Read More

Retargeting Ads: 4 1/2 Tips to Boost ROI

For many marketers, getting a user to their website is one of the most difficult parts of their jobs. I’ll admit it: driving good quality… Read More

Black Friday & Cyber Monday – Google’s Newest Structured Snippets

  As you prepare your ads for Black Friday and Cyber Monday (They’re just over 2 weeks away. Where did 2015 go?), Google has released… Read More

8 Simple Tips for Holiday Success

I don’t know if you’ve noticed, but the holidays are approaching faster than you can imagine. Black Friday is just over a month away, with… Read More

Grow with Google: Get Found on Mobile!

  If you’re a reader of our blog, you’ll know that I think mobile is one of the most important aspects of digital marketing today.… Read More

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