How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll get more data. DUH! By connecting Google Search Console (GSC) with Google Ads you get a snapshot glance of paid vs. organic keywords. You will get data at the Search Query and Keyword levels so you can see the incremental […]

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Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. But when you find a competitor using your brand name as part of their Google Ads or SEO campaigns, the stakes can get raised by a considerable margin. When a user performs a search, […]

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Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing. What Is Domain Targeting & What Changed? A few years ago, Google announced that they’re ending the domain targeting feature in GSP. You could enter specific domains (like directom.com) in the Display Keyword section of your GSP campaign and Google […]

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3 New Ways to Boost Your LinkedIn Ads Performance (updated 2020)

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with that announcement came another major win for their ads platform – LinkedIn Managed Audiences. While LinkedIn Ads was in its own special PPC category with the ability to target users based on company, job titles, and more career-based […]

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Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as well as assist ramping up follower counts for consistent users. Instagram hashtags inherently have two big problems for the social media novice: Selecting the right number of relevant hashtags is […]

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Google Announces New User Controls Impacting Retargeting Ads

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option to users who wish to control their ad experience when browsing the web at their leisure. The ability to “mute” retargeting ads may be a win for users who feel […]

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How to Take Advantage of the New Quora Advertising Platform

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from technology, psychology, sports, business, and more. Quora also features more than 40 million monthly US users that create and expand content daily. Considering how large their user base is, the […]

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Marketing Personas: Hi, My Name Is ______

How many marketing messages have you seen today? If you’re a business person, well… then you probably also fit into one of many different types of marketing personas. So we’re going to guess it’s a lot. Having trouble quantifying? 100? 500? More like 5,000. Yes, that is the average number of marketing messages we are […]

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9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate revenue. Here’s a way to look at Ads. It’s quick and easy – Good! It’s quick and easy – Bad!   You can create an account, set up a campaign, […]

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