Author: Nikki Powley

Why You Should Link Google Ads Console To Google Search Console
By Nikki Powley| 7 Min Read | January 5, 2022

How To Link Google Ads Console To Google Search Console (Updated 2022)

Why Should You Link Your Google Ads Console To Google Search Console? Um, because you’ll…

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Competitor keyword bidding
By Nikki Powley| 13 Min Read | July 1, 2021

Catch A Competitor Bidding And Ranking For Your Brand? Here’s Your Options. (Updated July 2021)

Branded search engine ranking positions (aka SERPs) can make or break your online presence within…

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Domain Targeting
By Nikki Powley| 1 Min Read | August 19, 2020

Gmail Sponsored Promotions: Domain Targeting Bids Adieu (Updated 2020)

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) made a big change in their marketing.…

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3 New Ways to Boost Your LinkedIn Ads Performance
By Nikki Powley| 3 Min Read | May 12, 2020

3 New Ways to Boost Your LinkedIn Ads Performance (updated 2020)

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users.…

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Instagram Hashtags: What are They, How Many to Use & Do They Work?
By Nikki Powley| 10 Min Read | December 26, 2018

Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay.…

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Digital Marketing Newsroom #4
By Nikki Powley| 5 Min Read | February 8, 2018

Google Announces New User Controls Impacting Retargeting Ads

Google recently announced new options in users’ My Account settings that increase the powers of…

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quora advertising
By Nikki Powley| 3 Min Read | June 30, 2017

How to Take Advantage of the New Quora Advertising Platform

Since 2009, Quora has been a platform for users to ask questions and get answers.…

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Marketing Personas
By Nikki Powley| 4 Min Read | December 6, 2016

Marketing Personas: Hi, My Name Is ______

How many marketing messages have you seen today? If you're a business person, well... then…

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Google AdWords Tips
By Nikki Powley| 6 Min Read | October 11, 2016

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all…

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