Author: Nikki Powley

New Year’s Resolutions: Digital Marketing Edition

That magical time of the year has come around again. Yes, it is time to make your new year’s resolutions. To help you get started,… Read More

Instagram Hashtags: How You Can Use Them Tastefully (And What Not to Do)

Nikki Powley | December 26, 2018 |  , ,

Love ‘em or hate ‘em, Instagram hashtags (and hashtags in general) are here to stay. Hashtags have proven to increase engagement for Instagram posts, as… Read More

How and Why to Link Google Search Console in Google Ads (Updated August 2018)

Google just announced – wait, it was actually announced back in 2013, but that was so five years ago 🙂 – that you can link… Read More

You Caught a Competitor Leveraging Your Brand Name in Google. Here are Your Options.

Branded search engine ranking positions (aka SERPs) can make or break your online presence within your market and your customers’ minds. When a user performs… Read More

Google Announces New User Controls Impacting Retargeting Ads

Google recently announced new options in users’ My Account settings that increase the powers of the Mute This Ad feature. Google is giving another option… Read More

Gmail Sponsored Promotions: Domain Targeting Bids Adieu

Google AdWords advertisers using Gmail Sponsored Promotions (GSP) have a big change to make in their targeting. DOM rewind: See this blog post for the… Read More

How to Take Advantage of the New Quora Advertising Platform

Nikki Powley | June 30, 2017 |  , ,

Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from… Read More

3 New Ways to Boost Your LinkedIn Ads Performance

LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with this announcement came another major win for their… Read More

Marketing Personas: Hi, My Name Is ______

Nikki Powley | December 6, 2016 |  

How many marketing messages have you seen today? Having trouble quantifying? 100? 500? More like 5,000. Yes, that is the average number of marketing messages… Read More

9 Things You Need To Do Now In Google Ads

Let’s talk about using Google Ads. It’s a user-friendly platform that gives businesses of all sizes the opportunity to expand their customer base and generate… Read More

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